An article published by the US Bureau of Labor Statistics claims that big data will play a decisive role in the labour markets by 2040. In reality, though, that has already started happening on a large scale. Big data tools are already mainstream in a lot of administrative tasks including recruitment, productivity management, corporate strategy and marketing. One segment that … [Read more...] about The Impact Of Big Data Analytics On Corporate Training
personalisation
What Are the PPC Trends to Know in 2018?
With technology advancing so much and so fast, 2018 is set to be a year of big changes when it comes to PPC and SEO. The development of the Internet of Things (IoT) and the integration of Artificial Intelligence (AI) or automation in search engines means that the internet will never be the same again. In order to stay ahead of the game with optimisation and ads, it's important … [Read more...] about What Are the PPC Trends to Know in 2018?
How Big Data And Niche Services Help Customers Feel Important
Conventional wisdom holds that large corporations view the individual customer as just another number. However, many of these companies are now harnessing the power of big data to turn that perception on its head. Using the extensive market research insights they collect, even the largest enterprises can create niche services that cater to individual customers' requirements and … [Read more...] about How Big Data And Niche Services Help Customers Feel Important
How Social Media Companies Use Big Data
If theres one thing that social media companies specialize in, its data. And this they have a lot of it, thanks to their tendency to get users to share information about each waking minute. The large body of data at the disposal of social media companies mirrors how people interact with each other, and at the heart of these interactions lies invaluable information about what … [Read more...] about How Social Media Companies Use Big Data
How to Retain Your Existing Customers with the Right Data
Customer acquisition strategies get huge attention after all, new customers are the lifeblood of any business. However, you have probably heard the stats before - it costs six to seven times more for an organization to acquire a new customer than to keep an existing one. So while you should never lose focus on acquiring new customers, dont forget about the ones you currently … [Read more...] about How to Retain Your Existing Customers with the Right Data
