If theres one thing that social media companies specialize in, its data. And this they have a lot of it, thanks to their tendency to get users to share information about each waking minute. The large body of data at the disposal of social media companies mirrors how people interact with each other, and at the heart of these interactions lies invaluable information about what … [Read more...] about How Social Media Companies Use Big Data
personalisation
How to Retain Your Existing Customers with the Right Data
Customer acquisition strategies get huge attention after all, new customers are the lifeblood of any business. However, you have probably heard the stats before - Â it costs six to seven times more for an organization to acquire a new customer than to keep an existing one. So while you should never lose focus on acquiring new customers, dont forget about the ones you currently … [Read more...] about How to Retain Your Existing Customers with the Right Data
Using Personal Data for Personalisation – Maintaining a Complete and Trusting Relationship
This article was written by Jed Mole, European Marketing Director at Acxiom, a data, analytics and software-as-a-service company. Were all individuals. And while we all value different things, when things get personal, we care - we want relationships to suit our best interests. So shouldnt a trusted relationship extend to our interactions with brands to give us personalised, … [Read more...] about Using Personal Data for Personalisation – Maintaining a Complete and Trusting Relationship
