If theres one thing that social media companies specialize in, its data. And this they have … How Social Media Companies Use Big DataRead more
personalisation
How to Retain Your Existing Customers with the Right Data
Customer acquisition strategies get huge attention after all, new customers are the lifeblood of any business. … How to Retain Your Existing Customers with the Right DataRead more
Using Personal Data for Personalisation – Maintaining a Complete and Trusting Relationship
This article was written by Jed Mole, European Marketing Director at Acxiom, a data, analytics and … Using Personal Data for Personalisation – Maintaining a Complete and Trusting RelationshipRead more