Algorithm: a set of instructions given to a set of input data to determine an output. Quite simple really. It's like math, but a bit more complicated. Are algorithms going to take over the world? Well, after listening to this TED Talk, seems like they already rule the call centers. That's right. The infamous: "This call may be recorded or monitored for quality assurance … [Read more...] about Are Algorithms Taking Over Our World?
personal data
Do Your Customers Hide Their Data?
Personal data has an image problem. People are increasingly wary of handing over their details to websites particularly when they have no intention to engage long term. Many marketers set out to obtain email addresses, yet do very little to ensure the email addresses they get are valid. This is the beginning of a vicious circle for the business theyre working for. Why? Trust … [Read more...] about Do Your Customers Hide Their Data?
Five Big Data Trends for 2015
The future is approaching rapidly and we are about to enter 2015. Therefore it is time to look ahead and see which Big Data trends we can expect to take of in 2015. Where is the market heading and which areas should we keep a close look at. Earlier I reviewed the Big Data trends that I described for 2014 and after having done thorough research again I would like to share my … [Read more...] about Five Big Data Trends for 2015
Big Data and Privacy: Big Deal or Not?
Big Data is trending, and will certainly remain so for quite some time, as I see it at least. And yes, Big Data does certainly open lots of possibilities and opportunities. No doubt about that. So let me be clear (especially since I am a lawyer): I am a big fan of Big Data and I am absolutely embracing this phenomenon. So, you are dealing with a believer here. But still, one … [Read more...] about Big Data and Privacy: Big Deal or Not?
From Data Ownership to Data Usage: How Consumers Will Monetize Their Personal Data
In a world where more data is created than ever before, data ownership is gaining in importance. Not only organisations understand the value of data. Also consumers are becoming more aware of the value of their data and they are less willing to give companies their sensitive data for free. In the past years, consumers have become more careful in sharing their data with anyone. … [Read more...] about From Data Ownership to Data Usage: How Consumers Will Monetize Their Personal Data
