Becoming a data-driven organisation is not an easy task and many C-level executives struggle with it, as developing a Big Data strategy is not only about the required IT; it is more about having the right people and culture in place. The right IT environment is required to perform the analysis, but in the end, Big Data is a peoples question. As such, a prerequisite for a … [Read more...] about How Big Data Will Take The Role of the CIO to the Next Level
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How to Discover the Full Breadth of Customer Insight
Different businesses continue to use the term Customer Insight to mean different things. Even in our poll of over 100 customer insight leaders, only half of you considered data management or database marketing to be part of Customer Insight. The majority also had only research reporting into them, not analytics. Does that ring true with your role? Here's a definition of … [Read more...] about How to Discover the Full Breadth of Customer Insight
Corporate Big Data Fills Digital Trash Cans
There is one purpose of collecting data that is obvious but worth a reminder: keeping important data in-house. The more data you own, the more likely it is you build the value that comes with it. Of course, the probability function is not linearly proportional so one cannot, generally (note the exception of Santa Claus), double the value of collected data by doubling its … [Read more...] about Corporate Big Data Fills Digital Trash Cans
Three Steps for Building a Big Data Dream Team
In the ever-changing technology environment that we currently live in, it can be easy to get bogged down, both on the personal level and business level, trying to figure out how you can best implement the latest releases. Whether its a new phone or tablet or new Big Data software, its easy to get stuck. For a company to succeed its got to figure out how it can leverage its … [Read more...] about Three Steps for Building a Big Data Dream Team
Controlling the Control Room; Centralized and Remote Access
To many people, the image conjured up when you say control room is one of multiple TV monitors, and audio control boards, and producers and directors scurrying around as they broadcast a football game.  To a smaller subset, control room may connote a network operations center. Regardless of the size of the control room, or the company, there are several things that firms … [Read more...] about Controlling the Control Room; Centralized and Remote Access
