Different businesses continue to use the term Customer Insight to mean different things. Even in our poll of over 100 customer insight leaders, only half of you considered data management or database marketing to be part of Customer Insight. The majority also had only research reporting into them, not analytics. Does that ring true with your role? Here's a definition of … [Read more...] about How to Discover the Full Breadth of Customer Insight
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How Industrial Markets Lose Out on the Connected Culture
New technologies have made it exponentially easier in recent years to stay connected, whether it's to family and friends through Facebook or your favorite celebrities via Instagram or Twitter. Living in a connected culture also means being connected with brands, for better or worse. All of the devices you're connected to, including your computer, tablet and smartphone, have the … [Read more...] about How Industrial Markets Lose Out on the Connected Culture
How Data-Driven Marketing Will Change Your Business
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study released by Forbes Insights in association with Turn. The right data forms the foundation for strategies such as lead generation, customer acquisition and retention, up-sell and cross-sell, customer experiences, … [Read more...] about How Data-Driven Marketing Will Change Your Business
How Social Media Companies Use Big Data
If theres one thing that social media companies specialize in, its data. And this they have a lot of it, thanks to their tendency to get users to share information about each waking minute. The large body of data at the disposal of social media companies mirrors how people interact with each other, and at the heart of these interactions lies invaluable information about what … [Read more...] about How Social Media Companies Use Big Data
Mexico’s Customer Festival
IT'S ALL ABOUT THE CUSTOMER: The most customer-centric Marketing event in Mexico is back in 2016. Mexico's Customer Festival is the most customer-centric marketing event in Mexico, bringing together C-level executives, senior-level marketers, and hungry newcomers, to cover the leading themes in loyalty, big data, customer experience, and payments. Among the participants … [Read more...] about Mexico’s Customer Festival
