In the digital marketing era, every marketer has access to systems and processes to provide them all the data related to their marketing spends and efforts. The challenge, however, is to derive actionable insights from this enormous amount of data. Challenges in Getting to insights The usual approach which they take is to hire more and more data scientists and engineers which … [Read more...] about The Modern Analytics Approach Marketers Should Use
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A Marketing Metrics Cheat Sheet for Data-Driven Marketers
I spent some time yesterday thinking about the following: If I wanted to be a data-driven marketer, what would that look like?. Fortunately, I have a dusty old book on an office bookshelf called, Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Author Mark Jeffery from the Kellogg School of Management lists out the 15 things that marketing executives … [Read more...] about A Marketing Metrics Cheat Sheet for Data-Driven Marketers
How to Become a Data-Driven Marketer
Data-Driven Marketing. Given all the references to data-driven marketing in the marketplace, one has to assume that there is no one single definition of the word. Lisa Arthur, CMO of Teradata Applications, took a stab at defining it for the Economist Group in early 2014: Data-driven marketing is the process of collecting, analyzing and executing on insights from unstructured … [Read more...] about How to Become a Data-Driven Marketer
Big Data And Real Estate Marketing: Benefits Of A Data-Driven Market Strategy
Real estate is one of the most competitive markets in the world. No matter the prevailing economic condition boom or bust, feast or famine new buyers are still spending, and sellers are looking for ways to recoup their investment. According to Realtor.org, 2015 saw over 5.2 million home sales in the U.S. alone, and in 2016, the market should enjoy a modest increase. Tapping … [Read more...] about Big Data And Real Estate Marketing: Benefits Of A Data-Driven Market Strategy
How to Discover the Full Breadth of Customer Insight
Different businesses continue to use the term Customer Insight to mean different things. Even in our poll of over 100 customer insight leaders, only half of you considered data management or database marketing to be part of Customer Insight. The majority also had only research reporting into them, not analytics. Does that ring true with your role? Here's a definition of … [Read more...] about How to Discover the Full Breadth of Customer Insight
