Technology is a glittering lure. But there's the rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product' - Donald Draper - Mad Men This quote by Donald Draper is probably one of the most well-known quotes from the show and it still holds true. In today's world, thanks to the tsunami of data, it has become easier … [Read more...] about Why Brands Need to Step into the Metaverse Now
loyalty
Insurance Customer Engagement Europe 2018, 19 – 20 June, London, UK
Insurance Customer Engagement Europe 2018 (19-20 June, London, UK)'will be placing the customer at the forefront of all conversations; reimagining the insurance marketing, acquisition and retention cycle to build lifetime customer engagement. The insurance industry is entering an age of disruption and digital transformation as well as a more demanding customer than ever … [Read more...] about Insurance Customer Engagement Europe 2018, 19 – 20 June, London, UK
7 Ways Big Data Analytics Can Augment Your Marketing Strategy
For the last few years, Big Data has been all the rage in the corporate world. Just when you thought the information age had been milked for all that could be squeezed out of it, the use of Big Data analytics became the avenue to massive corporate profits that keeps on giving. In fact, the more data that companies gather and leverage to improve their marketing strategies, the … [Read more...] about 7 Ways Big Data Analytics Can Augment Your Marketing Strategy
How Retailers Can Use Right Time Marketing
With consumers more connected than ever, retailers must constantly shift strategies to keep up with consumers ever changing needs and preferences. Mobile seems to be the holy grail of marketing this year, social is more imperative than ever, and multi-channel and omni-channel strategies are expected of every retailer who wants to keep up with todays consumers. Just as notable, … [Read more...] about How Retailers Can Use Right Time Marketing
Mexico’s Customer Festival
IT'S ALL ABOUT THE CUSTOMER: The most customer-centric Marketing event in Mexico is back in 2016. Mexico's Customer Festival is the most customer-centric marketing event in Mexico, bringing together C-level executives, senior-level marketers, and hungry newcomers, to cover the leading themes in loyalty, big data, customer experience, and payments. Among the participants … [Read more...] about Mexico’s Customer Festival
