Datafloq

Data and Technology Insights

loyalty

Mexico’s Customer Festival

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IT'S ALL ABOUT THE CUSTOMER: The most customer-centric Marketing event in Mexico is back in 2016. Mexico's Customer Festival is the most customer-centric marketing event in Mexico, bringing together C-level executives, senior-level marketers, and hungry newcomers, to cover the leading themes in loyalty, big data, customer experience, and payments. Among the participants … [Read more...] about Mexico’s Customer Festival

4 Ways Big Data can Help Get the Most from Customer Surveys

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For the majority of companies, customer surveys continue to be the primary source of customer feedback. Regardless of growth in other feedback sources such as word of mouth, social media and email customer surveys are still top of the game. Typically a customer survey will contain a number of structured questions asking the customer to rate their experience satisfaction … [Read more...] about 4 Ways Big Data can Help Get the Most from Customer Surveys

5 Ways you can use Data Mining to gain Competitive Advantage for your Online Store

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There are too many businesses today that are sitting on gold mines, namely their customer data. Customer data can provide tons of useful insights that can enable a business to: Build customer loyalty Unlock hidden avenues for profitability Reduce client agitation If youve been sitting on your customer data, here are five practical ways you can use it to build value for your … [Read more...] about 5 Ways you can use Data Mining to gain Competitive Advantage for your Online Store

Brasil’s Customer Festival

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Brasil's Customer Festival is a two day interactive conference that unites all aspects of the customer journey. Brasil's Customer Festival started out as a loyalty-focused event back in 2011 when it was still called Loyalty World Brasil. Since then, we have evolved along with the industry to cover the entire customer journey, incorporating 6 new areas all about the … [Read more...] about Brasil’s Customer Festival