Any half-serious manager understands that acquiring massive amounts of business data doesn't guarantee you anything. Many even feel overwhelmed by it. Data analytics can offer statistics into many business aspects, both relevant and irrelevant. But the real question is - how to make those insights truly useful and profitable? The challenge lies in the proper structure of the … [Read more...] about How Data Analytics Can Drive New Growth for Your Business
insights
What Big Data and UFOs Have in Common
When a group Boston College students began a project analyzing data received from UFO sightings, they wanted to receive some insights into the factors that influence alleged UFO sightings, such as weather, movie releases etc. In 2014, the Economist conducted similar research and found that most UFO sightings occur during the so-called drinking hours , between 5-11pm, when … [Read more...] about What Big Data and UFOs Have in Common
The Digital Transformation of Healthcare, and What It Means for You
Medical care has come a long way in the last hundred years. Where once we had a system that required doctors to travel far and wide to respond to house calls in which they would ultimately offer medical treatment and consultation that is rudimentary by today's standards, we now have an industry that is becoming increasingly high tech. Particularly in recent years, … [Read more...] about The Digital Transformation of Healthcare, and What It Means for You
8 Ways How Big Data Changes Marketing
Today's most successful companies and businesses depend on big data and analyse it to increase the quality of their customer experience. The information stored in the cloud, bookmarked URLs and new data streaming in every second from all over the world accumulate into what is referred to as big data. Business intelligence relies entirely on the analysis and interpretation of … [Read more...] about 8 Ways How Big Data Changes Marketing
How to Navigate BI Vendors with Industry Expert Kevin Smith
Kevin Smith has led embedded analytics teams and designed SaaS products for companies such as Birst, IAS, ServiceSource, and SAP Labs. Putting that experience to good use, he is now principal consultant and founder of NextWave Business Intelligence. A Colorado-based analytics product strategy firm, Â NextWave helps SaaS companies incorporate business intelligence into their … [Read more...] about How to Navigate BI Vendors with Industry Expert Kevin Smith
