Big Data has ushered in an era of data analytics that is taking different forms, including prescriptive analytics. This type of business analytics helps you find the best approach for a specific circumstance. It is also considered the third or final part of business analytics, which also encompasses descriptive analytics and predictive analytics. Prescriptive analytics … [Read more...] about Why Prescriptive Analytics Is the Future of Big Data
Not many people are familiar with the term "big data." Big data affects everyone and what's surprising is the fact that there is no education or training on its importance. In layman's terms, the phrase big data is used to refer to large and complex sets of data that can be computationally analysed to reveal trends and patterns. So, many people are not aware of the concept of … [Read more...] about A Beginner’s Look at Big Data and its Benefits for Your Business
Organisations like Google, Facebook and Amazon, are building extensive profiles of you about who you are, what you have bought/liked/read and your preferences. This is nothing new, but has been around for years. In exchange for free' services such as Gmail or Facebook, these organisations use extensive profiles to generate revenue through advertising that follows you across … [Read more...] about The Big Data Era; How Should Consumers Deal With The New Definition of Privacy?
Technology has now infiltrated nearly every facet of human life, making the world more connected than its ever been. Think about it - in just a few short years a completely new tech vernacular has emerged, making commonplace inventive terms like trolling, cookies, memes and overgrams. One of the most descriptive, and now relevant phrases that has come into being as a result of … [Read more...] about Is Data the Currency of the Future?
With everything written about Big Data, it might seem that Big Data is only really relevant for large corporations who have massive amounts of data, have access to multiple data sources and have the time and money to develop a Big Data strategy. While it is indeed the case that still primarily large corporations are working with Big Data, Big Data also offers significant … [Read more...] about Three Unexpected Benefits Big Data Offers Small Companies