When you want to improve user experience with your product, or when you want to improve customer experience with your service, how do you go about doing it? First, you might have a few meetings to identify what's causing users to have difficulties with your products or causing customers to complain about the quality of your service. Next, you might brainstorm some solutions and … [Read more...] about How You Can Use Data to Improve the Customer Experience
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How to Discover the Full Breadth of Customer Insight
Different businesses continue to use the term Customer Insight to mean different things. Even in our poll of over 100 customer insight leaders, only half of you considered data management or database marketing to be part of Customer Insight. The majority also had only research reporting into them, not analytics. Does that ring true with your role? Here's a definition of … [Read more...] about How to Discover the Full Breadth of Customer Insight
Why Statistical Significance Does Work For Big Data
"The key element for a successful (big) data analytics and data science future is statistical rigor and statistical thinking of humans" Diego Kuonen #5: For a large number of observations (Big Data: Volume), all the variables are significant so statistics does not work #6: Statistics does not accommodate 'consequential' statistical significance Myth #5 builds upon the old … [Read more...] about Why Statistical Significance Does Work For Big Data
