The end of the year is a time when people often engage keep an eye on societal trends. One characteristic to be aware of about 2018 is that it was a year full of scams. Here are six of the most eye-opening and worrisome statistics: 1. Spam Comprised More Than Half of Email Traffic in May 2018 Many people using email services don't realize how much spam they receive, … [Read more...] about Here Are 2018’s Most Alarming Scam Statistics
How To Use Data To Drive Your Marketing Campaigns?
For marketers who use email to trigger clients, it is necessary to sort data and then use it to enhance their website. You need to fuel data in such a manner that it would boost your current market conditions. Finding data is never an issue, all you need to know is what kind of data is exactly required for your campaigns. Every portal offers analytics dashboard so you can track … [Read more...] about How To Use Data To Drive Your Marketing Campaigns?
How Artificial Intelligence Will Change Corporate Governance
Growing investments in Artificial Intelligence (AI) technology have transformed many areas in the business world, especially among high-tech and financial organisations. External spending on AI-related projects went up to $12 billion in 2016. Companies looking into AI may focus on the potential for automating low-skill tasks, but they are overlooking a major opportunity. … [Read more...] about How Artificial Intelligence Will Change Corporate Governance
Email Marketing Data You Can’t Afford To Ignore
Compared to previous types of marketing, digital marketing is a data goldmine. Theres no 100% verifiable way to measure how many people read a newspaper ad, but Google Analytics can quickly tell you how many people visited each page on your website, how long they visited for, and so much more. In the realm of digital marketing, email marketing takes the lead as the most … [Read more...] about Email Marketing Data You Can’t Afford To Ignore
Drive Growth with Better Data – Tips for Small Businesses
Its the age of Big Data, digital shopping, social media, and mobile marketing. Companies of all sizes are diving into the online world to find new data, new opportunities and new ways to grow business. At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight) Unfortunately, many small … [Read more...] about Drive Growth with Better Data – Tips for Small Businesses