Email is one of the most effective channels for businesses to reach target audiences. But any email campaign must be well-planned, researched, and built on customer insights. Any business that gets this right can generate transformative results, with an average ROI of $38 for every dollar invested. And around 80 percent of brands consider email campaigning a major driver of … [Read more...] about How Using Data Leads to More Effective Email Marketing
Fighting Back Against Phishing: A Workplace Concern
Is someone phishing in your inbox? It's more likely than you think. Phishing attacks are common online attacks that aim to steal useful information, from account credentials to personal data. Unlike traditional hacking, though, what sets phishing apart is its personal nature “ the person behind a phishing scam typically pretends to be someone else, someone you would be … [Read more...] about Fighting Back Against Phishing: A Workplace Concern
How to Boost Your Direct Mail Marketing with Big Data
Data-driven marketing has proven itself as a sure-fire way to boost sales and positive brand awareness, supplementing (but not replacing) traditional marketing approaches. For direct mail campaigns, big data analysis can ease the pain of targeting the wrong audience. Statistics from the DMA show that direct mail marketing is not dead or old-fashioned. Trends from the 2018 DMA … [Read more...] about How to Boost Your Direct Mail Marketing with Big Data
Here Are 2018’s Most Alarming Scam Statistics
The end of the year is a time when people often engage keep an eye on societal trends. One characteristic to be aware of about 2018 is that it was a year full of scams. Here are six of the most eye-opening and worrisome statistics: 1. Spam Comprised More Than Half of Email Traffic in May 2018 Many people using email services don't realize how much spam they receive, … [Read more...] about Here Are 2018’s Most Alarming Scam Statistics
How To Use Data To Drive Your Marketing Campaigns?
For marketers who use email to trigger clients, it is necessary to sort data and then use it to enhance their website. You need to fuel data in such a manner that it would boost your current market conditions. Finding data is never an issue, all you need to know is what kind of data is exactly required for your campaigns. Every portal offers analytics dashboard so you can … [Read more...] about How To Use Data To Drive Your Marketing Campaigns?
