With around 250 billion emails sent daily, how would you make sure the recipients open yours? It is true that emails deliver the best ROI but not unless it reaches the relevant audience. If you run a campaign, but it doesn't work out, it won't be of any use. One element that can ensure the success of your email marketing campaign is the utilization of consumer data. With the … [Read more...] about How to Drive Better Email Marketing Campaigns with Data Analytics
AI in Email Marketing: How to Leverage It to Run Effective Email Campaigns
Artificial Intelligence is the new buzzword for email marketers. That's because it has the potential to transform the way we look at email marketing. AI-powered tools can help you with data analysis, automation, as well as personalization. If you want to stay ahead of the curve, it's a good idea to adopt AI technology to improve the efficiency of your email marketing campaigns. … [Read more...] about AI in Email Marketing: How to Leverage It to Run Effective Email Campaigns
How Using Data Leads to More Effective Email Marketing
Email is one of the most effective channels for businesses to reach target audiences. But any email campaign must be well-planned, researched, and built on customer insights. Any business that gets this right can generate transformative results, with an average ROI of $38 for every dollar invested. And around 80 percent of brands consider email campaigning a major driver of … [Read more...] about How Using Data Leads to More Effective Email Marketing
Fighting Back Against Phishing: A Workplace Concern
Is someone phishing in your inbox? It's more likely than you think. Phishing attacks are common online attacks that aim to steal useful information, from account credentials to personal data. Unlike traditional hacking, though, what sets phishing apart is its personal nature “ the person behind a phishing scam typically pretends to be someone else, someone you would be inclined … [Read more...] about Fighting Back Against Phishing: A Workplace Concern
How to Boost Your Direct Mail Marketing with Big Data
Data-driven marketing has proven itself as a sure-fire way to boost sales and positive brand awareness, supplementing (but not replacing) traditional marketing approaches. For direct mail campaigns, big data analysis can ease the pain of targeting the wrong audience. Statistics from the DMA show that direct mail marketing is not dead or old-fashioned. Trends from the 2018 DMA … [Read more...] about How to Boost Your Direct Mail Marketing with Big Data