There are two things startups can never have enough of, it's time and budget.When you invest in marketing automation, you get to free up time because the software takes care of some of the more trying marketing tasks.In the long-run, you also get to save money, thanks to the fact that you can reduce labor power.Marketing automation also helps you generate leads, it gives you … [Read more...] about How Startups Can Use Marketing Automation
How to Use AI for Email Marketing to Boost its ROI
How many marketers' weapon of choice for distributing branded content to their customers is email marketing? A whopping87%. And when they employ AI for email marketing, it takes their game to a whole new level. Image Source - CMI Email is a versatile marketing tool: brands can send out emails to their customers and prospects for just about anything. From saying the first … [Read more...] about How to Use AI for Email Marketing to Boost its ROI
How to Drive Better Email Marketing Campaigns with Data Analytics
With around 250 billion emails sent daily, how would you make sure the recipients open yours? It is true that emails deliver the best ROI but not unless it reaches the relevant audience. If you run a campaign, but it doesn't work out, it won't be of any use. One element that can ensure the success of your email marketing campaign is the utilization of consumer data. With the … [Read more...] about How to Drive Better Email Marketing Campaigns with Data Analytics
AI in Email Marketing: How to Leverage It to Run Effective Email Campaigns
Artificial Intelligence is the new buzzword for email marketers. That's because it has the potential to transform the way we look at email marketing. AI-powered tools can help you with data analysis, automation, as well as personalization. If you want to stay ahead of the curve, it's a good idea to adopt AI technology to improve the efficiency of your email marketing campaigns. … [Read more...] about AI in Email Marketing: How to Leverage It to Run Effective Email Campaigns
How Using Data Leads to More Effective Email Marketing
Email is one of the most effective channels for businesses to reach target audiences. But any email campaign must be well-planned, researched, and built on customer insights. Any business that gets this right can generate transformative results, with an average ROI of $38 for every dollar invested. And around 80 percent of brands consider email campaigning a major driver of … [Read more...] about How Using Data Leads to More Effective Email Marketing
