Artificial Intelligence (AI) is one of the most popular terms of 2024.With the widespread popularity of tools like ChatGPT, the capabilities and applications of AI have been debated and pondered over more than ever before.Even then, an area of marketing that has already been utilizing and integrating AI is email marketing. Right from generating the right email content to … [Read more...] about From Spam Filters to Smart Reply: The Rise of AI in Email
DMWF Asia (Digital Marketing World Forum)
#DMWF Asia is making its return on 26-27 February 2025, for a must-see conference and exhibition, bringing together the brightest minds in digital marketing.' ' Back in Singapore for 2025, we will be taking over Marina Bay Sands whereby 400+ Senior Marketing Professionals from the world's most reputable brands will come together to delve into diverse marketing topics. The event … [Read more...] about DMWF Asia (Digital Marketing World Forum)
DMWF North America
#DMWF North America is making its return on 26-27 September 2024, for a must-see conference and exhibition, bringing together the brightest minds in digital marketing.' ' Back in New York for 2024, we will be taking over the Marriott Marquis, Time Square, whereby 600+ Senior Marketing Professionals from the world's most reputable brands will come together to delve into diverse … [Read more...] about DMWF North America
Data-Driven Strategies: How AI Can Improve Cold Email Campaigns
Data-driven strategies are crucial in cold email campaigns because they provide valuable insights into customer behavior, preferences, and interests. By analyzing the data from previous campaigns, businesses can identify patterns and trends that can guide future campaign decisions. For example, data analysis may reveal that certain subject lines or call-to-action phrases … [Read more...] about Data-Driven Strategies: How AI Can Improve Cold Email Campaigns
How AI Can Boost Your Email Marketing ROI
How many marketers' weapon of choice for distributing branded content to their customers is email marketing? A whopping 87%. And when they employ AI for email marketing, it takes their game to a whole new level. Image Source - CMI Email is a versatile marketing tool: brands can send out emails to their customers and prospects for just about anything. From saying the first … [Read more...] about How AI Can Boost Your Email Marketing ROI
