A decade ago, digital marketing was very different than it is today. Just having a digital presence could give you a competitive edge, and keyword stuffing was the name of the game in SEO (Search Engine Optimization). But if there's one thing you should know about digital marketing, it's that it is always changing. Today, online marketing and advertising are crowded, algorithms … [Read more...] about Utilize Data and Technology to Improve Your Digital Marketing and SEO Strategy
data-driven marketing
Consumer Behavior: How Big Data and Psychology are Evolving Business
The business landscape is transforming. Commerce is at the dawn of a new era, and business leaders need talented professionals who can work with a new crop of advanced analytic technologies. Now, big data technology allows business leaders to evaluate consumer behavior and use that information in new ways. Corporations are leveraging previously inaccessible insights and hiring … [Read more...] about Consumer Behavior: How Big Data and Psychology are Evolving Business
Growth Marketing Summit
The Growth Marketing Summit heads to NYC in 2018 on December 5 & 6 to create a 2-day thought-provoking summit allowing you to meet new friends and colleagues whilst discussing all the latest trends and thought-provoking strategies to continually accelerate your marketing efforts. Each day will be made up of engaging keynote presentations, deep-dive discussions and panels … [Read more...] about Growth Marketing Summit
Digital Marketing Leaders Summit Hong Kong 2018
At the Digital Marketing Leaders Summit Hong Kong 2018, you will gain valuable insights, techniques and connections to bring your marketing efforts to a new level. Over the past two years, this summit has experienced global success, in Sydney, Singapore and Boston. The 2018 Hong Kong summit will bring together 25+ digital leaders and pioneers to showcase their success … [Read more...] about Digital Marketing Leaders Summit Hong Kong 2018
How can using big data improve your marketing?
Big data ushers in a new age of insights. Marketing benefits from this especially because it is trying to achieve personal connections on a mass scale. It is impossible for a human to go through each data point in a population of millions and decipher what is most important. Tools like artificial intelligence and data mining software help marketers effectively achieve their … [Read more...] about How can using big data improve your marketing?
