The marketing world moves at the speed of light, with trends, technology, and tactics constantly evolving and shifting. 2022 was a year of many changes - economic uncertainty, wars, and pandemics affecting consumer behaviour, while 2023 appears to follow a similar trend. As a result, consumers have become more reliant on digital platforms and are now looking for high-quality … [Read more...] about Decoding the global CMOs’ mind: A peek into their Twitter activity
data-driven marketing
Online Business Models Are Rapidly Adapting to Advances in AI
AI technology is unquestionably changing the future of business. A growing number of companies are revamping their online business models to deal with new AI tools. Therefore, it should not be surprising to hear that the market for AI is expected to grow from $100 billion in 2021 to over $2 trillion in 2030. Traditional company growth techniques depended mainly on face-to-face … [Read more...] about Online Business Models Are Rapidly Adapting to Advances in AI
Digital Marketing World Forum Global 2023
#DMWF returns to London for a must-see in-person conference and exhibition bringing together the brightest minds in digital marketing.' ' DMWF will be taking over the Business Design Centre, London, on 21-22 June 2023; for two days of top-level strategic content and digital marketing insights, networking, and discussions from the world's most reputable brands.' ' #DMWF will … [Read more...] about Digital Marketing World Forum Global 2023
Unlocking the Massive Benefits of Big Data in Digital Marketing
We live in the digital age where we have has access to billions of records at the touch of our fingerprints. Big data has seriously disrupted many industries, including digital marketing. Therefore, it is no surprise that the market for big data is projected to reach $273 billion by 2026. The marketing sector is among those most affected by advnaces in data analytics and data … [Read more...] about Unlocking the Massive Benefits of Big Data in Digital Marketing
How AI Technology is Transforming Telemarketing Strategies
AI technology is changing the nature of the call center industry. While the industry only spent $1.6 billion on AI technology this year, but is growing at a rate of 21.3% a year. Clearly, the market is growing at a fast pace as more call centers are discovering its benefits. In 2020, IBM AI published an article in Forbes on the changes that AI is bringing to the call center … [Read more...] about How AI Technology is Transforming Telemarketing Strategies
