The idea of "Big Data" has generated a lot of hype, especially in recent years as the variety of data sources increases and affordable new data tools appear. While success with big data analytics is not guaranteed, the chance for discovering operational improvements from your own data still makes it attractive. It's been estimated that a large retailer can increase margins by … [Read more...] about Understanding the Human Side of Big Data
data-driven marketing
Future-Proof: Data-Driven Marketing’Predictions for 2017
We recently spoke with Daniel Cantorna, Head of Data Products at ICLP, to give us his insights with regards to the future of big data in 2017 and his specialty which is data driven marketing. Daniel has worked on marketing automation programmes and has architected solutions to collect, store and understand customer data, as well as having created several data products that … [Read more...] about Future-Proof: Data-Driven Marketing’Predictions for 2017
Three Ways to Successfully Manage Your Marketing Data
Data is at the center of todays marketing strategies essential to driving the right connections with the right people and across the right channels. With the fluidity of data moving in and out of channel systems and consumers interacting with brands through any number of touchpoints, data is constantly changing. Marketers must be extra diligent to proactively manage customer … [Read more...] about Three Ways to Successfully Manage Your Marketing Data
Let Your Data Guide Your Marketing 5 Ways to Transform Your Business with Better Data
Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target them with the right offers and through the right channels, which messages will drive the most conversions, how to improve customer retention, and numerous other marketing initiatives. With the right mix of data, you can ensure that … [Read more...] about Let Your Data Guide Your Marketing 5 Ways to Transform Your Business with Better Data
A Marketing Metrics Cheat Sheet for Data-Driven Marketers
I spent some time yesterday thinking about the following: If I wanted to be a data-driven marketer, what would that look like?. Fortunately, I have a dusty old book on an office bookshelf called, Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Author Mark Jeffery from the Kellogg School of Management lists out the 15 things that marketing executives … [Read more...] about A Marketing Metrics Cheat Sheet for Data-Driven Marketers
