Yesterday, actually it was a normal day for me, I again experienced why marketing automation won't work without data quality measures. I attended a webinar by a French marketing automation company who had a really nice tool to track customers on the website and collect leads for further processing. They have put much effort on a rule based engine to segment leads and a state of … [Read more...] about Why Marketing Automation Won’t Work Without Data Quality Measures
data-driven marketing
The Role Of Machine Learning In Marketing Research And Automation
Marketing campaigns generate tons of data that can be used to understand customer preferences and behavior. This includes structured data (information like name and location that prospects provide voluntarily) as well as lots of semi-structured and unstructured data. Social media texts, navigation behavior on your website, photos and emails are all examples of unstructured data … [Read more...] about The Role Of Machine Learning In Marketing Research And Automation
Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever
Data is an integral component to any successful marketing or advertising strategy. Once a novel concept, data-driven marketing is now essential for establishing meaningful connections and personalized experiences with today's consumers. In research by the Winterberry Group in partnership with the Global Direct Marketing Association (GDMA), almost 80% of respondents said that … [Read more...] about Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever
Computer Vision: Picturing The Future Of Retail
Its no big secret that we live in a consumer-driven society. The buyer is king and retailers have to keep up with current trends through investing time and money in data-informed insights to shape their core business strategies. Big Data will always play a part in influencing how retailers operate and market their products and brands. Advancing deep learning algorithms are … [Read more...] about Computer Vision: Picturing The Future Of Retail
The Google Analytics Data You Need for a Dynamite Content Strategy
Healthy and sick patients alike turn to lab tests to measure exactly whats going on inside their bodies. Similarly, both successful and struggling companies can use data (the marketing equivalent of a lab test) to measure which of their content pieces bring the greatest health to the company. Data has weighed heavily on the minds of marketers over the past year. Informatica … [Read more...] about The Google Analytics Data You Need for a Dynamite Content Strategy
