With the advance of the Internet of Things and AI, the big data landscape for marketers is going to change. The IoT will be generating far more data than businesses are used to seeing. With that, marketing agencies and departments will need to decide which data they'll use and which data is too sensitive to incorporate in campaigns. In other words, as every aspect of our lives … [Read more...] about How Will Marketers Use Big Data in the Future?
data-driven marketing
Data in Marketing – The Key to Future Strategy
What do you think when you read the first line of an unsolicited email that begins with the words, "Dear Buyer", or "Dear Manager"? If you have not heard from the company before, or, you are not the manager of anything, then it is even more peculiar. Whatever reputation that company was trying to develop, they've just lost it. Many will delete the email and just conclude that … [Read more...] about Data in Marketing – The Key to Future Strategy
Why Marketing Automation Won’t Work Without Data Quality Measures
Yesterday, actually it was a normal day for me, I again experienced why marketing automation won't work without data quality measures. I attended a webinar by a French marketing automation company who had a really nice tool to track customers on the website and collect leads for further processing. They have put much effort on a rule based engine to segment leads and a state of … [Read more...] about Why Marketing Automation Won’t Work Without Data Quality Measures
The Role Of Machine Learning In Marketing Research And Automation
Marketing campaigns generate tons of data that can be used to understand customer preferences and behavior. This includes structured data (information like name and location that prospects provide voluntarily) as well as lots of semi-structured and unstructured data. Social media texts, navigation behavior on your website, photos and emails are all examples of unstructured data … [Read more...] about The Role Of Machine Learning In Marketing Research And Automation
Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever
Data is an integral component to any successful marketing or advertising strategy. Once a novel concept, data-driven marketing is now essential for establishing meaningful connections and personalized experiences with today's consumers. In research by the Winterberry Group in partnership with the Global Direct Marketing Association (GDMA), almost 80% of respondents said that … [Read more...] about Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever
