Long gone are the days when businesses followed the blinded-experiment, where tests were masked and in some cases impractical. It's time to go beyond the old school approach and stop assuming data as output and start considering it as an input. Data is an asset to organise and eventually action the business process from strategy to planning and further product design. "Data … [Read more...] about 5 Essential Clues to Achieve Data-Driven Marketing
data-driven marketing
5 Ways of Big Data in the Business Marketing Process
Big data is more than a buzzword today. It has great amounts of data that could well change all facets of life, from boosting healthcare outcomes to help manage traffic levels in metro areas and, certainly making marketing campaigns much more powerful. This is because marketers are using AI and machine learnings more and more to parse great amounts of data to draw conclusions. … [Read more...] about 5 Ways of Big Data in the Business Marketing Process
Digital Marketing & Strategy Innovation Summit, Beijing
Are you on a digital marketing journey and aiming to create, deliver and monetise your digital campaigns - then the Digital Marketing Innovation Summit is for you! The Digital Marketing Innovation Summit is a two-day conference, gathering some of the best minds from the digital marketing area across industries to share their success stories and best practices. Event Date: … [Read more...] about Digital Marketing & Strategy Innovation Summit, Beijing
Savage Marketing 2018
The event will explore how marketing technology redefines the industry and allows marketers to create data-driven strategies. It is designed to accommodate teams SEO professionals, email marketing & social media marketers, mobile marketing managers and, of course, marketing leaders CMOs, Country and Regional Heads. 'Intelligent Marketing Redefined' is the theme of the … [Read more...] about Savage Marketing 2018
Are Personas Based on Demographics Out of Date?
Every savvy marketer knows that knowing your audience is the key to a strong digital marketing campaign, which is why many marketers have created personas for their target and existing customers. Personas are a great way to guide your marketing strategy and identify the types of people you should be marketing to. Up until very recently, most personas were based on demographic … [Read more...] about Are Personas Based on Demographics Out of Date?
