Consumers want personalized experiences, recommendations, and offers. And while there are certain types of personal information that consumers will share to get this, many consumers are wary of sharing too much or certain types of information. According to a recent report by SDL: Consumers are fairly open to sharing information about gender, age, and income with … [Read more...] about Three Ways to Get Your Customers to Share More Data
customers
Using Customer Data? Start With Clean Data
Office, the high street shoe retailer, has had something of a lucky escape when it comes to its data quality. Last week, the Information Commissioners Office decided not to levy a fine on the company for a massive data leak, although luck had its part to play in the outcome. In May 2014, hackers gained access to Offices servers and stole customer information relating to more … [Read more...] about Using Customer Data? Start With Clean Data
Tesco and Big Data Analytics, a Recipe for Success?
Tesco is one of the largest retailers in the world and is originally from the United Kingdom and founded in 1919. Currently they have shops in 12 countries under different brands. In the latest fiscal year (13/14) the had $ 110 billion in group sales and $ 3.6 billion in group profit before tax. Over 500.000 employees work in 7599 stores around the world, including franchises. … [Read more...] about Tesco and Big Data Analytics, a Recipe for Success?
All (Big Data) Roads Lead To Your Customers
A large number of enterprise report a high level of inertia around getting started with Big Data. Either they are not sure about the problems that they need to solve using Big Data or they get distracted by the question of which Big Data technology to invest in and less on the business value they should be focusing on. This is often due to a lack of understanding of what … [Read more...] about All (Big Data) Roads Lead To Your Customers
How Big Data and BYOD Can Help Sales Reps Sell
Sales teams are often the first to jump onboard with new technology. They are the early adopters of the business community, looking for the latest tool that will help them keep track of all their information, and perform better. In many cases, theyll even go out and buy their own devices in order to get the edge they need. The downside to this technical sales revolution is that … [Read more...] about How Big Data and BYOD Can Help Sales Reps Sell