Etihad Airways is the flag carrier of the United Arab Emirates and it was founded just 10 years ago, in 2003. Based in Abu Dhabi, the United Arab carrier flies to 89 destinations over the world, operating over 1200 flights per week with 73 airplanes to more than 55 countries carrying 10 million passengers annually around the world. Their goal is to be a truly 21st century, … [Read more...] about How Etihad Airways Uses Big Data To Reach Its Destination
According to Wikipedia, Public Relations is the practice of managing the spread of information between an individual or an organization and the public. As all of that information is data it can be analysed and used to improve the PR activities performed by organisations. Enter the world of big data and that information can be turned into valuable insights. As I have mentioned … [Read more...] about Big Data Helps To Create Great PR Campaigns
Customer Relationship Management involves a companys interaction with current and future customers. It is a combination of all customer contact moments and it is used to provide a better customer service. CRM has always involved data, but most of it used to be structured data such as contact information, latest contacts, products bought etc. With the Big Data techniques it is … [Read more...] about Will Big Data Finally Turn CRM Into Something Truly Valuable?
The global travel industry is expected to grow to 10% of Global GDP by 2022, or an annual revenue of around $ 10 trillion. A massive industry that can become a lot more efficient when Big Data is thoroughly implemented in every aspect of travel. In the past years large steps forward have been made and for many consumers, travel without Big Data would be impossible or at least … [Read more...] about How Big Data Will Lead The Way In The Travel Industry