The Internet of Things, Industry 4.0, Big Data. All buzz words on everyone's lips these days. Data volumes are exploding: more data has been created in the past two years than in the entire previous history of the human race. The big question is how do you turn Big Data into Smart Data and create value? And how do you turn Smart Data into Customer Insights to Improve … [Read more...] about Why You Need To Use Smart Data To Improve Customer Experience
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How a Digital Transformation Can Improve Customer Experience with Big Data
Do you know what your customers want when they visit your website? And do you know what makes them bounce away to visit another site instead of choosing products or services and continuing to checkout on your site? All too often, business owners and executives accept customer behaviour on their websites as something natural and unavoidable. This is particularly unfortunate when … [Read more...] about How a Digital Transformation Can Improve Customer Experience with Big Data
How a Digital Transformation Can Improve Customer Experience with Big Data
Do you know what your customers want when they visit your website? And do you know what makes them bounce away to visit another site instead of choosing products or services and continuing to checkout on your site? All too often, business owners and executives accept customer behaviour on their websites as something natural and unavoidable. This is particularly unfortunate when … [Read more...] about How a Digital Transformation Can Improve Customer Experience with Big Data
How Big Data Can Upgrade the Customer Experience
Booking a hotel has become really easy in the past years. There are multiple booking engines that make it very simple to book the right hotel for your stay. Great customer experience is vital for these booking websites, as the competitor is quite often just one click away. Therefore, Hotels.com is using Big Data to create the best customer experience to ensure that visitors … [Read more...] about How Big Data Can Upgrade the Customer Experience
5 Ways you can use Data Mining to gain Competitive Advantage for your Online Store
There are too many businesses today that are sitting on gold mines, namely their customer data. Customer data can provide tons of useful insights that can enable a business to: Build customer loyalty Unlock hidden avenues for profitability Reduce client agitation If youve been sitting on your customer data, here are five practical ways you can use it to build value for your … [Read more...] about 5 Ways you can use Data Mining to gain Competitive Advantage for your Online Store
