I have always loved science and math, and thats why I got into statistics and focused on analytics for a career. One thing that has always fascinated me is how certain patterns show up again and again in different places across nature and mathematics. When looking at two seemingly unrelated topics, it suddenly becomes clear that there is actually quite a strong linkage between … [Read more...] about Patterns Recur In Analytics Just Like In Nature
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How to Discover the Full Breadth of Customer Insight
Different businesses continue to use the term Customer Insight to mean different things. Even in our poll of over 100 customer insight leaders, only half of you considered data management or database marketing to be part of Customer Insight. The majority also had only research reporting into them, not analytics. Does that ring true with your role? Here's a definition of … [Read more...] about How to Discover the Full Breadth of Customer Insight
Why You Need To Use Smart Data To Improve Customer Experience
The Internet of Things, Industry 4.0, Big Data. All buzz words on everyone's lips these days. Data volumes are exploding: more data has been created in the past two years than in the entire previous history of the human race. The big question is how do you turn Big Data into Smart Data and create value? And how do you turn Smart Data into Customer Insights to Improve … [Read more...] about Why You Need To Use Smart Data To Improve Customer Experience
How a Digital Transformation Can Improve Customer Experience with Big Data
Do you know what your customers want when they visit your website? And do you know what makes them bounce away to visit another site instead of choosing products or services and continuing to checkout on your site? All too often, business owners and executives accept customer behaviour on their websites as something natural and unavoidable. This is particularly unfortunate when … [Read more...] about How a Digital Transformation Can Improve Customer Experience with Big Data
How a Digital Transformation Can Improve Customer Experience with Big Data
Do you know what your customers want when they visit your website? And do you know what makes them bounce away to visit another site instead of choosing products or services and continuing to checkout on your site? All too often, business owners and executives accept customer behaviour on their websites as something natural and unavoidable. This is particularly unfortunate when … [Read more...] about How a Digital Transformation Can Improve Customer Experience with Big Data
