When you want to improve user experience with your product, or when you want to improve customer experience with your service, how do you go about doing it? First, you might have a few meetings to identify what's causing users to have difficulties with your products or causing customers to complain about the quality of your service. Next, you might brainstorm some solutions and … [Read more...] about How You Can Use Data to Improve the Customer Experience
customer experience
Using Online Reviews and Big Data for Positive Impact
For years, corporations have used big data to make decisions and drive strategy. This is no longer a viable option. Companies aren't correctly using their data and while the concept remains popular, the current methods of using big data aren't successfully meeting the need. Corporate researchers and marketing experts still use data without supplying the proper context. Saying … [Read more...] about Using Online Reviews and Big Data for Positive Impact
How to Balance Customer Experience With Customer Identity Management?
The world is going digital, and it doesn't come as a surprise that people love getting online but there is a condition, they want to get there too soon! Yes, without any hassles without any barrier. They want more mobility but fewer hassles, and they want more security but fewer efforts in authentication. Isn't it confusing and undoubtedly leaves businesses with one question, … [Read more...] about How to Balance Customer Experience With Customer Identity Management?
The Future is Bright for Banking
2018 is likely to be a game-changing year for the banking and finance sector. As the General Data Protection Regulation (GDPR) and Revised Payment Service Directive (PSD2) are implemented across the European Union, the exclusive control of banks and other financial institutions on financial data of their customers is about to end. These new regulations will open the door to … [Read more...] about The Future is Bright for Banking
Corporate Self-Service Analytics: 4 Questions You Should Ask Yourself Before You Start
Todays customers are socially driven and more value conscious than they were ever before. Believe it or not, everyday customer interactions create a whopping 2.5 exabytes of data, which is equal to 1,000,000 terabytes, and this figure has been predicted to grow by 40 percent with every passing year. As organisations face the mounting challenges of coping with the surge in the … [Read more...] about Corporate Self-Service Analytics: 4 Questions You Should Ask Yourself Before You Start