Why is Customer Experience the New MarketingStrategy? Many businesses work day in day out to devise strategies that could help them to get better traction in their businesses. However, businesses pick different aspects when it comes to giving preference. Nowadays, many businesses are giving importance to devise a strategy where customers are given the first preference. … [Read more...] about Why is Customer Experience the New Marketing Strategy?
customer experience
3 Ways AI is Helping Personalize Customer Experiences
Personalization is the process of delivering a customer experience that fits unique individual preferences. Personalization is typically enabled by Artificial Intelligence (AI) algorithms, which collect and analyze user data and then offer relevant suggestions. Studies indicate that personalization can prevent cart abandonment, ensure customer loyalty, and increase ROI. A New … [Read more...] about 3 Ways AI is Helping Personalize Customer Experiences
Customer Satisfaction is dead. Say Hello! to a new best practice
Customer Success is just another buzzword, but does it really matter? Buzzwords come and go. However,a quick peek into their journey helps assess which are likely to stay. Consider this global comparison of various Customer-related terms, in the past 1.5 decades (source: Google Trends). This is a simple analysis of using Google Trend's Interest over time' feature. The … [Read more...] about Customer Satisfaction is dead. Say Hello! to a new best practice
Improving Data Quality for the Insurance Industry Why and How
How does an insurance company determine who is and who isn't eligible for a policy? How do they decide on the premium that must be paid? How do they know which claims should be settled and which are fraudulent? The answers to all these questions can be unlocked using data. As we all know, insurance is a customer centric industry and highly dependent on data. It would be fair to … [Read more...] about Improving Data Quality for the Insurance Industry Why and How
Digital Customer Experience Forum
Customers want to access payment industries in the most convenient way and as such, the digital customer experience should give a long-lasting impression in wooing them. This improves brand loyalty, repeat purchases and invariably increases profitability base. Although digital customer experience cannot be dealt with, without making reference to digital interfaces, … [Read more...] about Digital Customer Experience Forum