Many marketing professionals think about CRM automations regarding business advantages ” higher ROAS, improved efficiency, and faster growth. But what about the customer's perspective? Do AI-powered CRM platforms have an impact on the way customers interact with brands? Yes. And I have proof. Today, I'll share 4 of the major changes that pairing AI with CRM is bringing to the … [Read more...] about 4 Ways AI Integration in CRM Will Transform B2C Relationships
customer centricity
How Nonprofits Can Leverage Journey Mapping to Solve Their Challenges
Running a non-profit organization can be a truly rewarding experience. However, there are a lot of challenges that can hinder your growth, decrease your impact, or shut down the organization altogether. Some of such challenges take place in the environment such as changing regulations, tax reforms, and increasing competition for both donors and volunteers, while others happen … [Read more...] about How Nonprofits Can Leverage Journey Mapping to Solve Their Challenges
Customer Satisfaction is dead. Say Hello! to a new best practice
Customer Success is just another buzzword, but does it really matter? Buzzwords come and go. However,a quick peek into their journey helps assess which are likely to stay. Consider this global comparison of various Customer-related terms, in the past 1.5 decades (source: Google Trends). This is a simple analysis of using Google Trend's Interest over time' feature. The … [Read more...] about Customer Satisfaction is dead. Say Hello! to a new best practice
Improving Data Quality for the Insurance Industry Why and How
How does an insurance company determine who is and who isn't eligible for a policy? How do they decide on the premium that must be paid? How do they know which claims should be settled and which are fraudulent? The answers to all these questions can be unlocked using data. As we all know, insurance is a customer centric industry and highly dependent on data. It would be fair to … [Read more...] about Improving Data Quality for the Insurance Industry Why and How
Reuters Events Automotive Summit
The automotive industry is in flux. Disrupted by technology and new market entrants, it stands at the cusp of entering a connected, shared, autonomous and electric future. For many of its major stakeholders this shift represents an existential threat. Automakers are now faced with protecting existing business whilst preparing for seismic change. Somethings however are clear; … [Read more...] about Reuters Events Automotive Summit