CRM

As marketers, we understand that the days of Spray and Pray messaging and mass campaign blasts are well behind us. The focus is all about the customer their needs, their preferences, and their preferred channels. Relying on gut instinct to reach our customers and prospects is a thing of the past. Data-driven marketing is the new currency that will enable marketers to reach … [Read more...] about Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing