Brasil's Customer Festival is a two day interactive conference that unites all aspects of the customer journey. Brasil's Customer Festival started out as a loyalty-focused event back in 2011 when it was still called Loyalty World Brasil. Since then, we have evolved along with the industry to cover the entire customer journey, incorporating 6 new areas all about the … [Read more...] about Brasil’s Customer Festival
CRM
America’s Customer Festival 2015
Our Story America's Customer Festival started out as a loyalty-focused event back in 2011 in Las Vegas, NV. Since then, we have evolved along with the industry to cover the entire customer journey - with a special focus on loyalty strategies, CRM solutions, data analytics tools, payment technologies, engagement, and experience. The American market has always set the … [Read more...] about America’s Customer Festival 2015
Enhance your CRM Data to Sharpen your Sales Pitch
In the old days, you knew who to contact to make business. There were a few job functions, and a few levels of seniority. A name with job function was usually enough for you to hit the bullseye more often than not. But as businesses diversify and become more complex, this becomes more difficult; and even for the data-aware, old habits die hard. I had an interesting conversation … [Read more...] about Enhance your CRM Data to Sharpen your Sales Pitch
Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing
As marketers, we understand that the days of Spray and Pray messaging and mass campaign blasts are well behind us. The focus is all about the customer their needs, their preferences, and their preferred channels. Relying on gut instinct to reach our customers and prospects is a thing of the past. Data-driven marketing is the new currency that will enable marketers to reach … [Read more...] about Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing