Datafloq

Data and Technology Insights

CRM

3 Ways to Get Smarter With the Data You Have

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Aren't we getting good at collecting data? In fact, I'd say we've never been so good. We've got forms for everything, we've got people on the phones, we've got CRM systems, we've got spreadsheets... we're probably as good as we ever have been at collecting data. It's such a shame we're still useless at using the data. I still see a litany of schoolboy errors with data, from … [Read more...] about 3 Ways to Get Smarter With the Data You Have

Why Big Data For CRM May Sometimes Fail

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Its easy to see why Customer Relationship Management (CRM) could benefit hugely from the use of big data and analytics. Better Insights = Better Policies = Better Engagement, right? Right, but unfortunately, its not as simple as it sounds. In reality, there are many factors that determine the effectiveness of your analysis and credibility of the insights that you derive. For … [Read more...] about Why Big Data For CRM May Sometimes Fail

Brasil’s Customer Festival

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Brasil's Customer Festival is a two day interactive conference that unites all aspects of the customer journey. Brasil's Customer Festival started out as a loyalty-focused event back in 2011 when it was still called Loyalty World Brasil. Since then, we have evolved along with the industry to cover the entire customer journey, incorporating 6 new areas all about the … [Read more...] about Brasil’s Customer Festival

Enhance your CRM Data to Sharpen your Sales Pitch

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In the old days, you knew who to contact to make business. There were a few job functions, and a few levels of seniority. A name with job function was usually enough for you to hit the bullseye more often than not. But as businesses diversify and become more complex, this becomes more difficult; and even for the data-aware, old habits die hard. I had an interesting conversation … [Read more...] about Enhance your CRM Data to Sharpen your Sales Pitch