More and more businesses are waking up to the threat of poor data quality. Were gradually seeing the risk being taken more seriously as the shockwaves of poor management are felt. Yet for many businesses, data quality is seen as an abstract concept; difficult to understand, and impossible to value. When the business formulates its budgets for the year, data quality is often … [Read more...] about Are You Still in the Dark About the Quality of Your Data?
CRM
Free Business Analytics Content Part 5
Why buy when you can get it for free? Back at you! Here is the fifth fantastic delivery of an amazing and fabulous selection of free and widely available business analytics learning content, which has been prepared just for you. Corporate Social Responsibility (CSR) Analytics Sometimes seen as mere window dressing, CSR is ostensibly corporate self-regulation that seeks to … [Read more...] about Free Business Analytics Content Part 5
The Power of Third-Party Data
The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party. First-party is the foundation of your marketing strategy. This is the internal data that is collected about your customers from customer-facing systems, such as websites, email, … [Read more...] about The Power of Third-Party Data
5 Ways How SMEs can Benefit from Big Data Too
For small or medium businesses the idea of big data is often one that they side-line, believing it to be something that goes more closely with large companies. However, its clearly not the case. We want to demonstrate how SMEs can utilise it in their own industries and benefit greatly. Stay Focused On Your Business's Crucial Points If you want to drive the performance of your … [Read more...] about 5 Ways How SMEs can Benefit from Big Data Too
3 Ways to Get Smarter With the Data You Have
Aren't we getting good at collecting data? In fact, I'd say we've never been so good. We've got forms for everything, we've got people on the phones, we've got CRM systems, we've got spreadsheets... we're probably as good as we ever have been at collecting data. It's such a shame we're still useless at using the data. I still see a litany of schoolboy errors with data, from … [Read more...] about 3 Ways to Get Smarter With the Data You Have
