A smart approach to learn Big Data Analytics & Digital Transformation Big Data Analytics & Digital Transformation Workshops are designed for organisations to help them learn the necessary tools to create a roadmap for a comprehensive, future-proof digital transformation strategy. Led by world-class gurus, these workshops are hosting key decision makers and senior … [Read more...] about Big Data Series
CRM
Why You Should Replace a Single Customer View With a Data Based Model
Businesses that work on an omnichannel marketing strategy rely on what is called a Single Customer View to monitor customer behavior patterns. Essentially, a Single Customer View (or SCV for short) refers to an aggregated view of a customer that ties in their visits from multiple channels and avoids duplication or dilution of customer data. For instance, SCV ensures that a … [Read more...] about Why You Should Replace a Single Customer View With a Data Based Model
7 Surges Found in E-commerce after Implementing Data Management System
Frigid weather can stop you from visiting physical stores, but it cannot prevent you from shopping on your smartphone or laptop. The convenience that comes with E-commerce has shifted the attention of most businesses and customers to the online platforms. However, you should expect some surges as you develop an online store. An E-commerce surge is a temporary slowdown in the … [Read more...] about 7 Surges Found in E-commerce after Implementing Data Management System
How to Ensure Your CRM Data is Fit for Purpose
In a recent blog post we discussed the importance of data quality. In this post we provide you with seven ways you can improve the quality of your data and ensure it is fit for purpose. Constantly improving upon the quality of your data is essential to remain ahead of your competition. Failure to keep your data up to date will result in a 30% erosion in the value of your most … [Read more...] about How to Ensure Your CRM Data is Fit for Purpose
How Big Data and CRM are Shaping Modern Marketing
Big Data is the term for massive data sets that can be mined with analytics software to produce information about your potential customers habits, preferences, likes and dislikes, needs and wants. This knowledge allows you to predict the types of marketing, advertising and customer service to extend to them to produce the most sales, satisfaction and loyalty. Skilled use of Big … [Read more...] about How Big Data and CRM are Shaping Modern Marketing
