The General Data Protection Regulation (GDPR) that will come into effect on May 25th 2018 has strong implications for nearly each and every company and organization in Europe. Its principle of privacy by design , that was first postulated by Canadian data protection scientist Ann Cavoukian could lead to a paradigm shift in how businesses develop their marketing campaigns and … [Read more...] about How to Improve Your Data Quality to Comply with the GDPR
CRM
Big Data Series
A smart approach to learn Big Data Analytics & Digital Transformation Big Data Analytics & Digital Transformation Workshops are designed for organisations to help them learn the necessary tools to create a roadmap for a comprehensive, future-proof digital transformation strategy. Led by world-class gurus, these workshops are hosting key decision makers and senior … [Read more...] about Big Data Series
Why You Should Replace a Single Customer View With a Data Based Model
Businesses that work on an omnichannel marketing strategy rely on what is called a Single Customer View to monitor customer behavior patterns. Essentially, a Single Customer View (or SCV for short) refers to an aggregated view of a customer that ties in their visits from multiple channels and avoids duplication or dilution of customer data. For instance, SCV ensures that a … [Read more...] about Why You Should Replace a Single Customer View With a Data Based Model
7 Surges Found in E-commerce after Implementing Data Management System
Frigid weather can stop you from visiting physical stores, but it cannot prevent you from shopping on your smartphone or laptop. The convenience that comes with E-commerce has shifted the attention of most businesses and customers to the online platforms. However, you should expect some surges as you develop an online store. An E-commerce surge is a temporary slowdown in the … [Read more...] about 7 Surges Found in E-commerce after Implementing Data Management System
How to Ensure Your CRM Data is Fit for Purpose
In a recent blog post we discussed the importance of data quality. In this post we provide you with seven ways you can improve the quality of your data and ensure it is fit for purpose. Constantly improving upon the quality of your data is essential to remain ahead of your competition. Failure to keep your data up to date will result in a 30% erosion in the value of your most … [Read more...] about How to Ensure Your CRM Data is Fit for Purpose
