A decade ago, digital advertising was nothing more than a banner ad placed on a website. Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. Digital spending is now the single largest US advertising. Facebook and Google control much of this spend. Facebook's ad revenue is projected to … [Read more...] about The State of Digital Advertising and Trends that Shape its Future
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American Telcom Moguls May Now Destroy The Internet Thanks To The FCC
Net neutrality is once again a hot topic in the mainstream media and internet forums thanks to the recent decision made by FCC Chairman Ajit Pai to end the enforcement of net neutrality. The decision is ultimately disliked by the majority of internet users and the demand for Net Neutrality is even crossing party lines in America's divided political culture. Many fear that our … [Read more...] about American Telcom Moguls May Now Destroy The Internet Thanks To The FCC
Do We Need to Sacrifice Our Privacy for Big Data?
I was talking to a programmer friend the other day. He helps develop actuarial algorithms for insurance companies. He is constantly pointing out that his algorithms are beneficial to insurance companies and beneficiaries alike. They are necessary to set fair premiums. He had a slight change of tune the other day. His own insurance rates went up by 10% because of a discovery … [Read more...] about Do We Need to Sacrifice Our Privacy for Big Data?
How Successful Franchises use Data Analytics
Big data is everywhere and franchises would be fools to ignore the vital information that could break them or make them. There are almost limitless opportunities to use data for commercial gain when creating a product, service, website or marketing campaign. However, care has to be taken to under the insights provided. Predictive analytics software helps to take a business … [Read more...] about How Successful Franchises use Data Analytics
High (Tech) Anxiety: Why Individuals And Corporations Worry About Big Data
For the past several years, headlines have heralded the IoT as a game changer that will transform workplaces, optimize cities, and help individuals lead more efficient, healthier lives. And while this is very much true, it's hard to deny the fact that the IoT also amplifies stress and anxiety by exposing individuals and organizations to additional risk. How we handle this … [Read more...] about High (Tech) Anxiety: Why Individuals And Corporations Worry About Big Data
