The event will explore how marketing technology redefines the industry and allows marketers to create data-driven strategies. It is designed to accommodate teams SEO professionals, email marketing & social media marketers, mobile marketing managers and, of course, marketing leaders CMOs, Country and Regional Heads. 'Intelligent Marketing Redefined' is the theme of the … [Read more...] about Savage Marketing 2018
consumers
How Blockchain Will Bring Back Data Ownership to Consumers
Blockchain is set to change data ownership. It will help restore data control to the user by empowering them to determine who has access to their information online. It is a paradigm shift in how we deal with data and it will offer consumers the much-needed control over their own data. Blockchain Will Drive the Need for Change Change is required for various reasons, including … [Read more...] about How Blockchain Will Bring Back Data Ownership to Consumers
How Big Data And Niche Services Help Customers Feel Important
Conventional wisdom holds that large corporations view the individual customer as just another number. However, many of these companies are now harnessing the power of big data to turn that perception on its head. Using the extensive market research insights they collect, even the largest enterprises can create niche services that cater to individual customers' requirements and … [Read more...] about How Big Data And Niche Services Help Customers Feel Important
How to Use Data Analysis to Improve Consumer Communication
Data analysis has played a vital role in helping companies improve their customer relationships. From teaching businesses about current industry trends, to what language consumers prefer, data has helped us leave behind the days of keyword heavy content and over generalized advertorials. As a result, the majority of businesses today rely on advanced data analysis to improve … [Read more...] about How to Use Data Analysis to Improve Consumer Communication
Top 3 Big Data Marketing Trends in 2017
The use of big data by businesses in a wide range of industries has led to incredible benefits, including the ability of a company to enhance and refine its marketing strategy. Through big data, companies are also able to keep better tabs on what the competition is doing from a marketing standpoint, recruit top talent to join their organization, reduce various operational … [Read more...] about Top 3 Big Data Marketing Trends in 2017