Living standards have taken an enormous hit amid the cost-of-living crisis - in Britain, they are set for the biggest fall in over 60 years, according to the OBR. Reversing more than a decade of recovery from the last global recession, household incomes are set to plummet by a daunting 7% through 2025, coupled with significant inflationary pressures and massive hikes in utility … [Read more...] about Itemised Data – a Rare Resource with Powerful Assets
consumers
7 Ways Companies Can Predict Consumer Behaviours
Can you predict how many units you'll sell each day? You might get close but never be exact in your prediction. The same goes for predicting consumer behaviour. You can have many assumptions, but it never means you'll always be right! However, what you can do is plan and predict demand over the course of a year. New product developments need to always closely monitor people's … [Read more...] about 7 Ways Companies Can Predict Consumer Behaviours
Top 3 Ways AI Can Enhance the Customer Experience on Your Website
Being a consumer yourself, you know how artificial intelligence (AI) is now an integral part of everyday life ” those smart replies in Gmail, music recommendations on Spotify, your intelligent voice assistant (Alexa or what have you), and so on. In other words, AI as a technology has never been more accessible, with the vast majority of industries leveraging it to further their … [Read more...] about Top 3 Ways AI Can Enhance the Customer Experience on Your Website
Are Advertisers Using Your Streaming Data Ethically?
Modern consumers face a conundrum. How can they balance the benefits of technology with the risks of their sensitive data falling into the wrong hands? We are now in the era of information. Data is raising the interest of business leaders “ and the concern of citizens. Every minute, over 70,000 transactions and nearly 4 million Google searches take place. Meanwhile, massive … [Read more...] about Are Advertisers Using Your Streaming Data Ethically?
How to Ensure Your Privacy in a Data-Driven Future
There is a downside to the abundant presence of data in today's society. Today's tech giants such as Google, Amazon, Facebook, Microsoft, Tencent and Alibaba have long recognised that data is a valuable asset. They have been aggregating vast amounts of data in return for free' services from the outset. The problem with free' services is that you and your data are the actual … [Read more...] about How to Ensure Your Privacy in a Data-Driven Future
