Data privacy is a hot-button topic. Most people can agree that it's important to keep personal data private, but are you really doing much to keep your data safe? Consumers are fervent in their fight to protect their data, but they do little to keep it safe. It's known as the privacy paradox, and it may be hurting consumer efforts to keep their data out of third-party … [Read more...] about Why are Consumers So Willing to Give Up Their Personal Data?
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What the Future Looks Like for IoT Consumer Products thanks to Machine Learning
There's been a lot of buzz about how machine learning could help IoT consumer products get smarter. The principle behind IoT is that machines get to communicate with one another through the internet. As the situation currently stands, we have to give most of the machine instructions manually. The Extent of IoT Consumer Products at the Moment There are plenty of smart mobile … [Read more...] about What the Future Looks Like for IoT Consumer Products thanks to Machine Learning
7 Ways IoT Is Reshaping Businesses
The internet-of-things (IoT) is a relatively new technological development, but already, it's reshaping how businesses operate. Whether you're interested in the topic as an avid technologist, as a business owner looking to become more competitive, or as a consumer wondering how you can take advantage of these developments, it pays to know more about how IoT is developing. How … [Read more...] about 7 Ways IoT Is Reshaping Businesses
How to Boost Your Direct Mail Marketing with Big Data
Data-driven marketing has proven itself as a sure-fire way to boost sales and positive brand awareness, supplementing (but not replacing) traditional marketing approaches. For direct mail campaigns, big data analysis can ease the pain of targeting the wrong audience. Statistics from the DMA show that direct mail marketing is not dead or old-fashioned. Trends from the 2018 DMA … [Read more...] about How to Boost Your Direct Mail Marketing with Big Data
AI Has Become Both a Tool and Liability for Debt-Ridden Consumers
Consumer debt levels have fallen since the end of the recession. However, they still remain elevated. This has created a slew of problems for consumers. Artificial intelligence is shaping their plight in interesting ways. According to American Banker, artificial intelligence is increasingly being used for debt collection. It also raises the risk that poorly written algorithms … [Read more...] about AI Has Become Both a Tool and Liability for Debt-Ridden Consumers
