Its the age of Big Data, digital shopping, social media, and mobile marketing. Companies of all sizes are diving into the online world to find new data, new opportunities and new ways to grow business. At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight) Unfortunately, many small … [Read more...] about Drive Growth with Better Data – Tips for Small Businesses
consumer data
Data & Privacy. Will They Ever Co-exist?
We know what you do online? Didn't your mother ever tell you not to take candy from a stranger? So, why don't we listen to our most basic instinct. Is the candy worth more than all the personal information we give away? From angry birds to flashlight apps on your mobile phone, if it's free, chances are you are the product, not the consumer. Think about it for a second. In most … [Read more...] about Data & Privacy. Will They Ever Co-exist?
All (Big Data) Roads Lead To Your Customers
A large number of enterprise report a high level of inertia around getting started with Big Data. Either they are not sure about the problems that they need to solve using Big Data or they get distracted by the question of which Big Data technology to invest in and less on the business value they should be focusing on. This is often due to a lack of understanding of what … [Read more...] about All (Big Data) Roads Lead To Your Customers
The Big Data Trends for 2013
A lot has been written already about Big Data trends for 2013 and here at Datafloq we want to add a few that we believe will be important for 2013. According to the Emerging Technologies Hype Cycle published by Gartner in the summer of 2012, the trend Big Data has just entered the Peak of Inflated Expectations, meaning that everyone expects everything from Big Data. Gartner has … [Read more...] about The Big Data Trends for 2013
