Sometimes working with big data resembles dining at an all-you-can-eat restaurant: you get too much food and are busy swallowing it all without thinking of its quality or your health. You should never forget, though, that data is a double-edged sword and requires cautious handling. If gives businesses new power to organize, operate, predict and create value, but it entails … [Read more...] about How to Build Data Culture and Make Data Your Friend
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How Successful Franchises use Data Analytics
Big data is everywhere and franchises would be fools to ignore the vital information that could break them or make them. There are almost limitless opportunities to use data for commercial gain when creating a product, service, website or marketing campaign. However, care has to be taken to under the insights provided. Predictive analytics software helps to take a business … [Read more...] about How Successful Franchises use Data Analytics
Big Data Highlights Broad Human Behavior Patterns in New Study
Researchers from the ThinkBIG project at the University of Bristol have concluded that, by looking at patterns in huge data sets, including newspaper content, individual Twitter feeds and Wikipedia habits, it's possible to spot things about collective society that might not be detected otherwise. Its a remarkable revelation, made possible by the projects leader, Nello … [Read more...] about Big Data Highlights Broad Human Behavior Patterns in New Study
5 Ways to Leverage Big Data for a Seamless Customer Experience
Everything moving onwards in technology leaves a mark in the form of zeros and ones. Known as bits. A big chunk of zeros and ones together is called data. This data is only meaningful when interpreted. So with the advancement of technology we have developed many ways and methods to analyse, interpret and understand data. And most of the human effort goes behind converging a big … [Read more...] about 5 Ways to Leverage Big Data for a Seamless Customer Experience
How a Digital Transformation Can Improve Customer Experience with Big Data
Do you know what your customers want when they visit your website? And do you know what makes them bounce away to visit another site instead of choosing products or services and continuing to checkout on your site? All too often, business owners and executives accept customer behaviour on their websites as something natural and unavoidable. This is particularly unfortunate when … [Read more...] about How a Digital Transformation Can Improve Customer Experience with Big Data
