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3 Powerful Ways Big Data Will Impact Direct Marketing

Cormac Reynolds /
November 23, 2015

Its no exaggeration to say that big data has revolutionised the way in which marketers can and do business. And whats more it has proven itself to be one of the most influential multi-tasking tools within a modern marketer's arsenal. It can solve problems, improve the consumer experience, boost profit margins, cut down costs and can even provide insight into the smallest of … [Read more...] about 3 Powerful Ways Big Data Will Impact Direct Marketing

5 Important Ways Big Data is Changing Marketing

Cormac Reynolds /
November 18, 2015

Over the past few months there has been much a buzz around Big Data, with the hashtag #BigData making waves itself over social media channels. However despite this few business owners feel that such a concept could apply to them, their business or their social media marketing methods. In this blog article we explain why this perception is wholly incorrect. And, regardless of … [Read more...] about 5 Important Ways Big Data is Changing Marketing

How Should Retailers Harness Big Data – video

Dr Mark van Rijmenam /
August 19, 2013

Big data can provide retailers with valuable information to improve their business; from buying patterns to what their customers are looking for. Big data in the retail industry is often closely linked to the data coming from point-of-sales systems. As research has shown that 37% of all retail sales are driven by some sales offer. So if you can improve these offers with big … [Read more...] about How Should Retailers Harness Big Data – video

How Telecom Companies Can Improve Their Results With Big Data

Dr Mark van Rijmenam /
August 16, 2013

If they want it, telecom organizations know everything about their customers; where they were when, with whom they connect frequently, what their daily habits are etc, all thanks to the growing amount of call detail records, location data, social media data and network traffic data. The global telecom industry experiences a massive growth in data, thanks to the rise of the … [Read more...] about How Telecom Companies Can Improve Their Results With Big Data

Big Data Startup WibiData Develops Big Data Applications.

Dr Mark van Rijmenam /
June 11, 2013

Company WibiData Address 375 Alabama Street #350 San Francisco, CA 94110, USA Founders Christophe Bisciglia & Aaron Kimball Founded 2010 Funding $ 20 million Employees 30 Website www.WibiData.com Rating 6 bits Wibidata is an organization selling licenses and services for Big Data Applications that enables also small organisations to take the advantages of … [Read more...] about Big Data Startup WibiData Develops Big Data Applications.

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