Paula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. In it, she contends that targeting our past purchases to send us relevant offers is smart business, but that the use of retargeting tools and practices is downright creepy. But how creepy is it really? We, as consumers, have enabled this sort of behavior, have we not? We get certain … [Read more...] about Have Marketers Taken Big Data Too Far?
analytics
Semantria Is A Sentiment And Text Analytics Service
Company Semantria Address 48 N. Pleasant St, Unit 301 Amherst, MA 01002 United States Founders A Joint venture of DemandGen Inc. (Oleg Rogynskyy), Lexalytics Inc.and PostIndustria Inc. Founded February 1, 2011 Funding Self-funded Employees 10 Website www.Semantria.com Rating 6 bits  Semantria is a sentiment and text analytics service, co-founded by the text … [Read more...] about Semantria Is A Sentiment And Text Analytics Service
Starbucks, The World Largest Coffee Shop, Grinds A Lot Of Data
The world largest coffee shop has a loyalty program, My Starbuck Rewards, consisting of 6 million registered customers. With 25% of all transactions made by these customers, a massive amount of data is collected on an annual basis. Taking into account that Starbucks offers 87.000 possible drinking combinations across the globe, has almost 21.000 stores in 62 countries, has … [Read more...] about Starbucks, The World Largest Coffee Shop, Grinds A Lot Of Data
Real-time Big Data Predictive Analytics Deployment
At Strata Conference 2013, David Smith shows how statistical models can be deployed into production environments with real-time analytics. He describes the 5 phases of real-time analytics deployment, including the technologies supporting each phase, such as Hadoop, R, and database warehousing systems. … [Read more...] about Real-time Big Data Predictive Analytics Deployment
Big Data Startup Algoritmica Builds Algorithms for Companies
Company Algoritmica Address Padualaan 8, 3584 CH Utrecht, The Netherlands Founders Koen Havlik, Tim Salimans & Mark-Jan Harte Founded November 2011 Funding 0 Employees 4 Website www.Algoritmica.nl Rating 7 bits  Algoritmica, a Dutch big data startup, started combining predictive analytics algorithms in order to build predictive models in November 2011. … [Read more...] about Big Data Startup Algoritmica Builds Algorithms for Companies
