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Using Big Data To Redesign Customer Experience In Ecommerce

/ 5 min read.
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The foundation of the massive tech evolution taking place in almost every industry is based on customer engagements. Despite the industry you are operating in, your core values and strategies will all be directed towards one goal; keeping the clientele satisfied.
Among the highly advanced technologies, Big Data has emerged as a buzzword. From highly established giants to emerging startups, everyone is striving to come up with ways of utilizing it to generate better leads.

Harnessing data and helping companies create new avenues for success is one major use of Big Data. If you learn about its contribution in the e-commerce industry, you will find out ample ways it can help in achieving progress.

Role Of Big Data In The E-commerce Industry

According to the study put out by BARC with Big Data an e-commerce venture can make 69% quicker and better decisions. It can conduct 47% cost reductions and carry out 52% better understanding of customers. Moreover, an ecommerce business can improve operational processes up to 54%.

The digital universe is growing exponentially as the people are producing 1.7MB of information every second. Considering huge opportunities for reaping success, there has been an explosion of interest in utilizing Big Data, especially in the ecommerce industry. Firms are now considering Big Data Analytics (BDA) to create the business and marketing model. It has been observed that those having BDA in their value chain are generating 5- 6% more productivity than their competitors.

Ways to Use Big Data To Enhance Customer Experience In Ecommerce

In the eCommerce industry, customer experience has become the top priority for boosting lead generation. According to Temkin Group, within the 3 years, companies investing in CX are earning an additional $700 million.

Get Insights to The Shopper Profiles

Getting a detailed insight as to what your target audience prefers is important in the eCommerce industry. With Big Data, you can develop a buyer’s persona which will help in generating a better online reach of your services. You will be able to take a step closer to your audience and think from their perspectives. It helps in remodeling your campaigns best suited for the time of high traffic. Creating a customer profile will ultimately help you boost conversion rate and bring in a steady stream of revenue.

One major benefit of knowing our audience’s preferences is scheduling your ad campaigns efficiently. In addition, with the help of Big Data brands can even discover unusual and unexpected information like Walmart discovered buyers of baby diapers also purchase beer.

Customer Support

Do you know that around 70% of consumers prefer brands that deliver the best customer service?

Achieving customer satisfaction is so significant that if 13% of your consumers are dissatisfied they will share their experience with 15 other people.

With Big Data, you can detect the response time of your platform to ensure a fastest and speedy interaction with the customers. As the attention span of online visitors is shrinking, with a speedy service you can stop them from distracting. As per the statistics, around 71% of customers expect to get a response in the first 5 seconds.

Delivery Time

Big Data provides a descriptive overview of your platform’s services. It can let you peek into the time of delivery and the common problems your target users are encountering. It helps you gather details of the feedback from online shoppers.

Apart from this, you must have witnessed the increased use of Chatbots. The AI-powered Chatbots gather customer data and create predicted responses. It ensures the fastest response time and keeps the customers fully catered. With the help of Big Data, the bots keep on reading the customer behavior and gather details of their patterns. The information gathered helps in shaping the marketing strategies and in creating better ways to reach out to the prospective buyers.

Ecommerce Personalization

Around 80% of shoppers get more inclined to buy from a platform that offers personalization. Not only this, e-commerce personalization is so vital that over 71% of consumers get frustrated when offered no personalized services. When it comes to calculating the annual earnings, marketers have received 20% increased sales with the use of personalization.

With Big Data, you can send emails and reach out to customers with customized discounts. You can give your prospective shopping recommendations and develop a dynamic pricing plan suiting to individuals’ needs. At the same time, you can send out feedback emails to understand what’s working and what isn’t then feed this data back into your data silos and make even better decisions.

Big e-commerce chains use Big Data to find out the best way to pair two products. It has been observed that a 1% increment in price generates 8.7% profits and by pairing two products together to offer discounted deals, the overall sales recorded is also higher than the usual individual sales.

To improve personalization some major areas of customer engagements are targeted through Big Data. Here is how:

Targeting Valued Customers

Big Data brings you closer to the insights of frequent buyers to your store. These are the valued customers who rely on your services and prefer it several times for shopping. When you get the list you can engage them through personalized campaigns.

VIP Customer Group

Upon getting the list of the valued customers you can create a VIP group which will be given special attention. Whenever your store launches any new product, these customers must get notified and updated about the release.·

Group Discounts

The next most important aspect is group discounts. You must know that every buyer craves for getting a discount and everyone loves free purchases. So, bind your valued customers more strongly with your platform by offering discounts and deals to the VIP group. Make them feel special and treat them differently.

Wrap Up

Where Big Data helps businesses streamline their operations to better target their goals, it may also deviate you by bombarding too much data. Therefore, follow a strategic approach and use the right tools to save your business from the pitfall of Big Data.

Furthermore, carefully study the customer behavior and produce an effective channel for reaching out to your target audience. Learn what they want and how to engage them. A stable clientele is a secret to a progressive business venture.

About Evelyn Johnson

I am a full-time cat lady and a part-time blogger. I write about technology, digital marketing, social issues and pretty much anything that''s in the now. When I am not writing, you will find me wrapped in a blanket, binging sitcomes from the 80s.

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