By the end of this project, you will create a customized email for a business marketing campaign using a free version of Mailchimp. You will be able to create an interactive email complete with a call to action that is professional and engaging to your audience. You’ll set up an email campaign as one of several powerful digital marketing campaign tools available in … [Read more...] about Use Mailchimp to Build an E-mail Marketing Campaign
Marketing
How to design Facebook/IG Stories using Canva
In this 1-hour long project-based course, you will learn how to create designs for Instagram/Facebook stories using Canva. We will use the Canva platform to create social media(Instagram and Facebook) stories using built-in templates as well as from the scratch. This course includes Canva introduction, exploration of Canva dashboard, you will learn to use different elements … [Read more...] about How to design Facebook/IG Stories using Canva
Create a Marketing Analysis dashboard using G-Spreadsheets
In this 1-hour long project-based course, you will learn how to enter any data set on google sheets, organize and format your rows and columns, create drop down lists, create basic query formulas related to the data set and finally translate those formulas into dashboard and charts to help you better visualize your analysis. This will help beginner market analysts to prepare … [Read more...] about Create a Marketing Analysis dashboard using G-Spreadsheets
Content Strategy for Professionals: Capstone Project
The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to … [Read more...] about Content Strategy for Professionals: Capstone Project
Optimizing Your Website’s Keywords & Pages using Ubersuggest
By the end of this project, you will be able to implement one of the main tasks needed from the SEO team that works on a website , Which is the keywords optimization process for generating higher organic traffic to the website that matches the website content and the main keywords the targeted customers use while searching on any search engine. You will also be able to identify … [Read more...] about Optimizing Your Website’s Keywords & Pages using Ubersuggest
