In this course, "GenAI for Lead Scoring and Identification," you’ll discover how to streamline lead evaluation processes using advanced AI technologies. Through hands-on projects, you’ll learn to build custom AI solutions with platforms like OpenAI GPT and Google Gemini to automate lead scoring, segmentation, and identification. By mastering prompt engineering and applying best … [Read more...] about GenAI for Lead Scoring and Identification
Marketing
Digital Marketing Capstone
In the Digital Marketing Capstone, you will synthesize what you have learned from previous courses to develop a comprehensive digital marketing strategy tailored to real-world business objectives. Over two intensive weeks, students will create, analyze, and refine a data-driven marketing plan that targets a specific audience and is optimized across multiple digital channels. … [Read more...] about Digital Marketing Capstone
Blogging Course
This comprehensive Blogging course will equip you with essential skills to create, manage, and promote a successful blog. You’ll learn to choose the right platforms, develop engaging content, and implement promotion strategies to achieve measurable growth. By the end of this course, you will be able to: - Master Blogging Fundamentals: Understand key components and benefits to … [Read more...] about Blogging Course
Multichannel Content Marketing
Multichannel Content Marketing builds on the foundational principles you’ve mastered to prepare you for real-world marketing leadership. Marketers must create seamless, impactful campaigns that connect with audiences across diverse platforms, meeting their needs wherever they engage. This course equips you with the strategies and skills to design, execute, and optimize … [Read more...] about Multichannel Content Marketing
Digital Marketing
Marketing is about creating meaningful connections — understanding what your audience needs, earning their trust, and building relationships that last. In this foundational course, you’ll discover how core marketing principles like the 4 Ps, the promotional mix, and the marketing funnel work together to create strategies that guide customers through every stage of their … [Read more...] about Digital Marketing
