Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses … [Read more...] about Digital Strategy and Business Opportunity
Business
Global Financing Solutions (by EDHEC and Soci''t' G''n''rale)
The MOOC Global Financing Solutions is your online gateway to better understanding of the dynamics of Finance, and its role at the very heart of promoting the “real economy†and global growth. Concretely, you will learn how companies finance themselves using banks and capital markets. We will look at the role of syndication, and how it links issuers looking to raise capital … [Read more...] about Global Financing Solutions (by EDHEC and Soci''t' G''n''rale)
Digital Transformation
Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the … [Read more...] about Digital Transformation
The Future of Payment Technologies
Discover the future of payment technology, from mobile payments to tokenization. In this course, you will learn new ways of making payments from consumer-to-business (C2B), from consumer-to-consumer (C2C), and from business-to-business (B2B). You will explore current payment system technologies to examine their strengths and weaknesses, and understand the ways technological … [Read more...] about The Future of Payment Technologies
Google SEO Fundamentals
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities … [Read more...] about Google SEO Fundamentals
