Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the … [Read more...] about Digital Product Management: Modern Fundamentals
Business
Sport Sponsorship. Let them Play
Are you interested in sport sponsorship? Would you like to understand which actors participate in sport sponsorship? Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world? Are you interested in learning and connecting with sports enthusiasts/students from all around the world? The Universitat Autònoma de Barcelona and the … [Read more...] about Sport Sponsorship. Let them Play
Design: Creation of Artifacts in Society
This is a course aimed at making you a better designer. The course marries theory and practice, as both are valuable in improving design performance. Lectures and readings will lay out the fundamental concepts that underpin design as a human activity. Weekly design challenges test your ability to apply those ideas to solve real problems. The course is deliberately broad - … [Read more...] about Design: Creation of Artifacts in Society
Decentralized Finance (DeFi) Infrastructure
Decentralized Finance: The Future of Finance is a set of four courses taught by Campbell R. Harvey (Professor of Finance at the Fuqua School of Business, Duke University, and a Research Associate of the National Bureau of Economic Research) that focus on decentralized finance (DeFi). In this first course, we begin by exploring the origins of DeFi and take a broad historical … [Read more...] about Decentralized Finance (DeFi) Infrastructure
Digital Strategy and Business Opportunity
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses … [Read more...] about Digital Strategy and Business Opportunity