When I say AI for influencer marketing, do you envisage robots taking over the role of human influencers?
Yes?
That’s not too far from the truth.
We’re in an era where Shudu Gram and Lil Miquela (both influencers created by computer-generated imagery or CGI) garner adulation just by virtue of their superb storytelling with data examples. Audiences just don’t care if they’re made of nuts and bolts or flesh and bones. All that matters is that their messaging is on-point and engaging.
Even if CGI influencers seem too extreme, there are many other ways AI can be used to optimize and scale your influencer marketing.
Let’s learn how.
1. AI Helps with Influencer Audits
Finding the right influencer for collaboration is a pain point for 61% of marketers. If you’re an influencer marketing veteran, you know that there are thousands of influencers in every niche. Many of those influencers are fake, with bots masquerading as followers.
Image via Mediakix
So, how do you check an influencer’s authenticity? Doing it manually is practically impossible. You could choose to hire an influencer marketing agency like Americanoize too. But what if you want to do it yourself?
Enter AI-powered influencer discovery tools.
These tools can scan millions of profiles in seconds. Since they can handle large volumes of data easily, they can objectively compare multiple data points collected from different channels.
Moreover, these tools are free from prejudice and subjectivity, which means they can evaluate influencers fairly. In short, they can find influencers with genuine followers and the right brand affinities. Also, AI-enabled workflow software can help your work in a professional way.
Mere mortals just can’t hope to match their speed and efficiency.
2. AI Helps Determine Influencer Remuneration
Influencer remuneration is another gray area for marketers. Money, commission, freebies, deals, shoutouts – which incentive would encourage an influencer to give their best to a campaign?
Till now, there was no way to predict that answer.
But with AI tools, you can determine an influencer’s fair remuneration based on their actual/projected performance, instead of a fixed rate that may exceed your budget. This way, you get maximum bang for your buck, your influencer gets paid fairly, and your management gets a higher ROI. All stakeholders are happy!
Want to know the best part?
When an influencer is compensated fairly for their efforts, they are more likely to work for that brand again. This helps forge long-term relationships, which is an important component of influencer marketing success.
3. AI Helps Predict Campaign Performance
For years, marketers have been investing in influencer marketing without having any real idea about its ROI. Consequently, they’ve had a hard time getting management buy-in for their campaigns.
Even replicating every move of great influencer marketing campaigns does not guarantee success. It was like shooting in the dark and hoping for a bullseye.
Sounds familiar, right?
Fret not.
AI-based influencer marketing tools like trendHERO can forecast the ROI of each influencer as well as overall campaigns with near-perfect accuracy. Using predictive analytics and historical campaign data, these tools can quantify your campaign performance even before you launch them.
In addition, these tools can pinpoint strategies and channels that can generate maximum ROI. They can also locate influencers who are a good fit for your campaigns, audience, and products. For example, if you can get predictions for your online traveling guide such as Things to Do in Amsterdam.
In short, by reducing wasteful expenditure on tactics and influencers that won’t give assured returns, you remove the guesswork from influencer marketing. Once that happens, you can include influencer marketing in your larger marketing plan with confidence.
Pro Tip: You can also leverage affiliate marketing to boost your campaign performance. All you gotta do is create an affiliate program and share unique links for the same with your influencers. You can pay them a commission for every sale that they drive. This would be a win-win situation as you’d get numerous sales and improve your performance dashboard, and they’d be motivated to drive more sales to boost their commission.
4. AI Helps Influencers with Content Creation
An influencer-driven content strategy can boost your engagement rates multifold.
But wouldn’t it be great if you knew beforehand what kind of content would gain traction on which channel? And what if you could predict an influencer’s content performance even before they craft a single piece for you?
That’s the kind of analysis AI can do for you.
AI-backed tools can analyze an influencer’s past content and decipher their tone. If that matches the tone your target audience seeks, you’re in for a treat. It means your influencer can cater to your audience’s tastes and content needs satisfactorily. It helps in all types of content such as video
creation, photo creation, blog creation, etc.
Not only that, these tools can go really granular and predict minute details such as CTA language and button colors that best catch the attention of your target groups. If you create more of what your audience wants, you can become their preferred brand.
What’s more?
AI-powered tools can also play a major role in helping influencers craft great Instagram posts and Stories. They can add custom background music to those posts by leveraging tools such as LALAL.AI and make them more engaging. They can seamlessly change the intensity of the audio processing using the 3 built-in processing levels of LALAL.AI (Mild, Normal, Aggressive) too.
Final Words
Embracing AI in influencer marketing presents marketers with opportunities to make data-driven decisions. AI can save them a lot of time, effort, and resources by automating repetitive tasks, which automatically propels their ROI northwards.
Do you need social media tips or advice on influencer marketing? Comment below. I’m always happy to help my readers.
