AI Chatbot Conversational Marketing: How to Use It to Boost Your Sales

Are you struggling to reach your sales targets due to stiff competition and volatile consumer trends?

Perhaps, it‘s time to embrace AI chatbot conversational marketing.

Conversational marketing helps businesses provide their customers with a personalized shopping experience that was earlier possible only via in-person shopping. Better customer experience eventually translates into better sales.

There are many other ways conversational AI platforms grow your sales. Check them out below.

1. Offer Contextual Shopping Recommendations

Convenience is the top reason why people shop online. When shoppers don’t have to switch windows to make a purchase, they return home happy! That’s where conversational AI can play a part.

How, you ask?

Intelligent chatbots can slip in a shopping suggestion or two while chatting up your website visitors. Users can simply click on the shopping links provided by bots and reach the product page directly, without browsing entire catalogs. And since the suggestions are tailored to the user’s needs and interests, conversion is almost guaranteed – a big win for any business.

To spot conversion opportunities, your bot developers can consult a CRO expert. When both teams work in tandem, your bots become powerful selling machines that sell, cross-sell, and upsell without a pause.

For example, book summary apps used AI-based voice summaries for their customers. It increases the understanding of any book easily.

2. Gather User Insights

A business that understands their customers really well can cater to their aspirations by developing products that they need. Conversational chatbots act as a bridge between consumers and businesses.

How?

By interacting with your target audience, they gather behavioral and historical data about them. Modern consumers are more than happy to share information with bots if they get exclusive offers and quality service in return, as can be seen from the survey results below:  

Image via SmarterHQ

Sophisticated bots can be synced with social media. Then, they are even able to glean insights from platforms where your consumers spend most of their time.

Using machine learning algorithms, bots analyze all that big data to create holistic buyer personas. Not only that but they are able to identify shopping trends and patterns for each user.

Thereafter, your product design team can harness these insights to create better products. You can use a work management software and revenue acceleration platform to provide access to the marketing depart of the organization for better understanding. Sales and marketing strategies can be customized for each user, leading to better ROI. 

What’s more?

AI plays a major role in project management to boost effectiveness and efficiency. 

Also, they can prepare meeting notes to understand and represent the insights with their superiors for better strategy formation.

3. Provide On-Demand Customer Support

As things stand today, response times can literally make or break your sales. Business success largely depends on how quickly you respond to customer requests.

Conversational marketing platforms like bots can help reduce response times by being available 24×7 at your customers’ beck and call. Within minutes, bots can resolve routine inquiries regarding things like site navigation and store location.

If they can’t provide satisfactory answers, they seamlessly pass the query to live agents, all within seconds. The transition is so smooth that most users don’t even realize it, let alone lose patience. This boosts your customer service, and, as a result, your customers feel better and it improves customer relationships with your brand too.

What’s more?

Conversational chatbots are great at averting disaster too. Powered by natural language processing (NLP), they can decipher sentiment while conversing with users. Apart from this, these chatbots also help you to determine how well-engaged employees are in your organization. Your customer support team feel better getting information fast and in auto mode, so they can provide what your customer want.

Though many marketers consider bots emotionally challenged, that’s not entirely true. By repeated exposure to humans, bots can be trained to pick up emotions like anger, satire, and humor.

Once that happens, bots can raise a flag when they encounter a less-than-happy customer so that your service team can provide proactive support right away. By properly taking care of upset customers, bots can help you avoid bad press which can be detrimental to future sales.

4. Generate Leads Efficiently

Digital-savvy businesses are always looking for smart ways to generate leads. That’s where conversational marketing tools come into play.

To put things in perspective, imagine a situation. A person enters your website, loves the content, and decides to sign up for your newsletter. But they’re greeted by a long, boring subscription form that frustrates them enough to abandon your site altogether. That’s one high-potential lead lost!

Sound familiar?

Don’t worry; we’ve all been there. Thankfully, conversational bots are now available to take the stress out of lead generation. You can seamlessly leverage AI-powered conversational chatbot tools to drive your lead gen efforts.

How?

Bots greet visitors cheerfully, show them around the website, and build a rapport with them. This way, they put new visitors at ease instantly.

Armed with AI, bots can recognize moments of need in users, which are ideal opportunities to ask for contact information. It’s all done very organically, without disrupting the UX. No forms, no awkward calls. It goes without saying that leads generated this way tend to convert faster.

In a Nutshell

AI chatbot conversational marketing is becoming an invaluable tool for businesses. To get quick results, you can build a chatbot using the best chatbot builder tools and should incorporate them into all your customer-facing platforms. This way, you can close sales in growing ways, retain customers, and reduce lead-generation costs by a wide margin.

Do you need help strategizing your sales process? I have some standout tips and tricks that I’d love to share with you. Just drop in a comment and I’ll send you the information right away.