Market Research and Competitive Analysis

Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. Learn to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape. Through SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market.

By the end of this course, you'll be able to: Collect and analyze market data Conduct thorough competitive analysis to gain insights into competitors' strategies. Complete a final project that demonstrates your ability to conduct market research and competitive analysis.