Company AppFirst Address 6 West 14th Street Suite 4E New York, NY, 10011 USA Founders David Roth & Donn Rochette Founded April 2009 Funding $ 15.2 million Employees 17 Website www.Appfirst.com Rating 7 bits AppFirst has developed a SaaS-based dashboard to monitor in real-time all data streams that are important for an application and/or business. They … [Read more...] about AppFirst Offers DevOps Real-Time Insights In Their Metrics
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
Caesars Entertainment Trusts Big Data More Than Gambling
Caesars Entertainment, known from the numerous luxurious hotels and casinos in among others Las Vegas, has become a data-driven organisation where data drives decision-making. Due to the collection of massive amounts of data, Caesars is able to cultivate customer loyalty and surprise guests with free gifts after, for example, a bad day at the casino. Their data-driven strategy … [Read more...] about Caesars Entertainment Trusts Big Data More Than Gambling
Rocket Fuel Uses Artificial Intelligence To Improve Advertising
Company Rocket Fuel Address 350 Marine Parkway Marina Park Center Redwood City, CA 94065, USA Founders George John, Richard Frankel & Abhinav Gupta Founded March 2008 Funding $ 76.6 million Employees 375 Website www.RocketFuel.com Rating 8 bits Launched in 2008, Rocket Fuel uses artificial intelligence to improve advertising for companies. They are the … [Read more...] about Rocket Fuel Uses Artificial Intelligence To Improve Advertising
InterContinental Hotel Group Became A Service-oriented Data-Driven Organisation With Big Data
With 4.602 hotels across the globe and 675.982 hotel rooms, the InterContinental Hotel Group is collecting massive amounts of data across its seven brands. Since a few years, IHG has embraced the use of advanced analytics. They moved from a structured dataset with about 50 variables in it to a big data solution analysing both unstructured and structured data in real-time. Today … [Read more...] about InterContinental Hotel Group Became A Service-oriented Data-Driven Organisation With Big Data
Will Big Data Finally Turn CRM Into Something Truly Valuable?
Customer Relationship Management involves a companys interaction with current and future customers. It is a combination of all customer contact moments and it is used to provide a better customer service. CRM has always involved data, but most of it used to be structured data such as contact information, latest contacts, products bought etc. With the Big Data techniques it is … [Read more...] about Will Big Data Finally Turn CRM Into Something Truly Valuable?
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
