Tranzlogic Offers Merchants Extra Information With Big Data

Tranzlogic wants to change the way credit cards are being used by merchants. It offers companies that accept credit cards for transactions additional insights in to the transaction data. Consumer patterns such as demographic, geographic, psychographic and economic attributes will help organisations better understand customers and approach their customers. Tranzlogic does not deliver their product directly to organisations accepting credit card payments, but instead offers their product to Payment Service Providers (ISOs) that can use it to improve the ISO-merchant relationship.

Tranzlogic wants to empower both the ISOs (Independent Sales Organisations) and the SMBs to grow revenue and improve their business with better insights. The dashboard of Tranzlogic enables SMBs to better track their customers and be able to approach them more targeted. Tranzlogic makes it therefore possible for stores to use the customer insight to create targeted marketing strategies and deliver personalized messages to customers, thereby increasing the conversion rate. More and more big data startups of course offer such services, but Tranzlogic uses data that normally would go unused, an interesting approach.

The focus of Tranzlogic on ISOs helps them as well to achieve a broad reach with less effort, as the ISOs can build a white-label platform of the Tranzlogic technology. As such, it has shifted its sales channel to ISOs instead of the need to approach individual merchants. For ISOs Tranzlogic offers additional advantages as they can offer added value to their merchants and increase earnings on their portfolio. It is a win-win-win situation.

The big data startup was founded by Charles Hogan, Anthony Aker and Dave Watkins. They have a background in the financial services industry and since their launch in October 2011 they have managed to raise $ 1.5 million in seed funding from investors Power Anderson Group, SJ Investment Company, CKC Holdings. They have no patents (pending) and not yet won any awards. However, they managed to find a niche in a large market that, if executed well in the coming year, will allow them to deliver added value for a broad range of organisations. Therefore, we give them a 6 bits rating.