In the past, people usually relied on intuition or gut feeling when it comes to the matters of design. Unfortunately, this kind of approach is highly unreliable. Sure, those with a lot of experience in the field will unknowingly draw patterns from their previous success or failures, but this usually comes down to a limited number of people (who have enough experience in the … [Read more...] about How is Data Analytics Changing the Web Design Landscape?
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10 Essential Security Secrets To Protect Your Website from Hackers
Even though you may not realize it, your business website is threatened by hackers. These hackers are everywhere, and they dont always attack a business because they know its hiding a large amount of sensitive data. Some target websites because they know the security there is weak. These hackers can get it and get out with information very easily, and even if they dont get … [Read more...] about 10 Essential Security Secrets To Protect Your Website from Hackers
How to Measure the ROI of Web Analytics
A couple of weeks back, I attended a business owners' conference that was focused on leveraging digital technologies for small businesses. A recurring item in the discussions was how it was difficult to justify investing money in analytics. Web analytics as a technology has been around for nearly the same amount of time that the Internet has. And yet the value analytics brings … [Read more...] about How to Measure the ROI of Web Analytics
360 Degrees Customer View and Its Web Data Collection Struggle
Every big company continuously tries to create relevancy by differentiating itself from the competition. Big data offers tremendous chances to do so, and therefore many companies choose to differentiate through data. They collect, process and distribute data for analytics and construct a clear view of the customer. This 360 degree customer view helps companies to define the … [Read more...] about 360 Degrees Customer View and Its Web Data Collection Struggle
Could Big Data Spur The Development Of The Semantic Web?
The semantic web, or web 3.0, is often quoted as the next phase of the Internet. Led by the World Wide Web Consortium (W3C), the objective is to convert the current web of unstructured and semi-structured data into a web of data. According to W3C, with the semantic web it will be possible to easily share and re-use data across application, community and enterprise … [Read more...] about Could Big Data Spur The Development Of The Semantic Web?
